Nassif: Shelf brand-blocking validates price points via a product halo effect
Monica Nassif · Mrs. Meyer's Clean Day: Monica Nassif · Feb 17, 2025 · at 55:55
Monica Nassif, founder of Mrs. Meyer's Clean Day, discusses negotiating with Whole Foods to keep all her cleaning products merchandised together rather than split across utility aisles.
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“We've got to be all together. Because then you validate your price point, and you kind of make a promise to the consumer that, hey, if the hand soap is awesome, the dish soap is going to be awesome. You know, it has this halo effect.”
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