Uber built its initial Atlanta driver supply by cold-calling Yelp listings
Scott Gorlick · Scott Gorlick: How Uber Acquired 1M Drivers & The Uber’s Expansion Playbook | E1196 · 20VC with Harry Stebbings · Aug 30, 2024 · at 3:40
Scott Gorlick was employee #99 at Uber and launched Uber's market operations in Atlanta. He discusses early tactical supply acquisition methods for two-sided marketplaces.
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“When we went into the initial market, we got a Yelp list of all the drivers in the city and sort of like called through and trying to get them to sign up with Uber and, you know, got our initial list of drivers that way and launched a few weeks later with something we call a rider zero.”
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