“You know, there's actually a pay for performance CRO agency based in Atlanta. I think they're, I forgot their name. I would, oh, spiralize. That's their name. And let's say your conversion, your e-com conversion rates one percent right now. I'm like, okay, well, if we double it to two percent, how much money is that worth? Well, twenty-five million. It's like, okay, well, we're going to take two and a half million on that 10%. Is that fair? Oh yeah, it's fair. And that's what they do. They just take a spread.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Eric Siu
AssertionNot checkable as stated
Siu: Friend's performance agency generates $30M profit on $80M revenue
“So one of my friends, his pay for performance agency does eighty million dollars a year, thirty million in profit, and they have like 30 employees.”
Eric SiuMar 8, 2024▶ 1:13I can't believe he gave away these GENIUS 3 AI startup ideas (watch this)
Insight
Siu: Skilled marketers should charge on performance instead of retainers
“And my whole thing is, as a marketer, if you're a good marketer, you would charge on performance, right? But most people aren't willing to take the risk.”
Eric SiuMar 8, 2024▶ 2:00I can't believe he gave away these GENIUS 3 AI startup ideas (watch this)
PredictionDidn’t hold up
Siu: Apple will sell over 500,000 Vision Pro units within 12 months
“They're breaking that.”
Eric SiuMar 8, 2024▶ 14:13I can't believe he gave away these GENIUS 3 AI startup ideas (watch this)
AssertionNot checkable as stated
Siu: AI co-pilots make software developers 4x to 8x more effective
“With AI co-pilots and everything, like developers are becoming four to eight, eight X more effective.”
Eric SiuMar 8, 2024▶ 14:35I can't believe he gave away these GENIUS 3 AI startup ideas (watch this)
Disclosure
Siu: Major crypto exchanges are actively seeking performance marketing deals
“Finance depends on like, you know, I think there are a lot of crypto companies reaching out to us right now. A lot of the biggest exchanges, they all want to do pay for performance and, you know, there's money in crypto.”
Eric SiuMar 8, 2024▶ 3:48I can't believe he gave away these GENIUS 3 AI startup ideas (watch this)
PredictionNot checkable as stated
Siu: Voice AI agents will eventually close SaaS deals autonomously
“It'll probably get to a point where eventually it can just close the customer too, especially if it's SaaS or help a customer or try to set up phone calls to move over to your AEs.”
Eric SiuMar 8, 2024▶ 6:17I can't believe he gave away these GENIUS 3 AI startup ideas (watch this)
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