The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 210 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Competitor Proof ran Facebook ads featuring FOMO's customers and product
“Some of the other things they've done are like made advertised promotional videos with our customers in it, and then put tens of thousands on Facebook ads to promoting these videos. And if you watch the video, it's talking about proof, but in the video is our …”
Lemp: Facebook Is World's Largest Monopoly and Threatens Open Internet
“We have the largest monopoly in the world with Facebook, and they're you know, and they will destroy the open internet if we don't stop them”
Latka: Apple and Google amplified Facebook's Cambridge Analytica scandal
“I really believe that Apple, Google, these guys that see Facebook as a threat are doing a great job right now at propping up this Cambridge Analytica scandal.”
Adams: Constant Facebook Algorithm Changes Will Drive Three-Year Course Retention
“I, I'm confident our customers are going to stay for three years on end, especially in the digital marketing world. Facebook, like Mark Zuckerberg, all the algorithms changing, everyone's heads are exploding. Like Facebook is changing constantly to invest one …”
Google and Facebook do not want the open web to survive
“The Facebook-Google, you know, industrial complex doesn't necessarily want that same internet to exist in the current form. You know, it may be more about Facebook apps on Facebook, or maybe more about Google AMP pages.”
daPulse Acquires Enterprise Customers at Scale via Social Media Ads
“What everyone tells us all the time that is impossible and we somehow keep Are able to keep doing it in the scale is sell to large corporates on Instagram and Facebook”
Hurt: Apple privacy changes profoundly broke Facebook's ad targeting engine
“And of course they had invented the world's best ad targeting engine up until when Apple changed their roles and really broke that, that that engine pretty profoundly.”
Pumfleet: Open-source alternatives to consumer apps will not succeed
“Because the point is, is there's no real point in just being another open source alternative to XYZ. It's like, no, you're right. If you have an open source Facebook alternative, it's not going to do well.”
Urban: Wunderkind advertising is even better than Facebook advertising
“And I think we have advertising that's even better than Facebook advertising.”
FlowChat lets users scrape and import member lists from Facebook groups
“Any like Facebook group that your Facebook profile is a part of you can go and import that member list, or if there's any post comment or Facebook.”
Better Agency Yields 25 Customers per $10k Spend, Converts 70%
“So on tenk in spend, we'll get about 25 net new customers, so we'll get a bunch of trials, and we convert about 70% of those trials, so that'll equate to about 25 new paying customers.”
Cross-channel user-level conversion tracking is no longer possible
“It's become now nearly impossible to do, and that's mapping like a user's ID. Nathan, your ID for being exposed on, let's say, Google media to Facebook media to Pinterest media to a conversion it is no longer possible within the realities of MarTech to build t…”
Campos: Facebook's core engagement metric was 'L 5 of 7'
“Actually when Facebook had was what's called L five of seven. So did you use the product five out of the last seven days? And we're using something very similar or woven to track engagement. The 10 friends was basically the, if you got 10 friends, you were muc…”
Major platforms should allow programmatic API access to all app features
“Anything you can do in an app, you need to be able to do programmatically. Anything I can do in the Twitter app, I need to be able to do through a program. Anything I can do in the Facebook app, I need to be able to do through a program.”
Mayuk Gon says Perfect Cloud founders would never work for Facebook
“Too many too many things which don't jive with our mentality especially The thing that we care about the most, privacy and security, if that is being used to create revenue model it would not sit well with our founding members. So, no.”
Paris: Founders should ignore outliers like Google and build sustainably
“Don't believe in the existence of Google or Facebook or company like that. They are not existing. So, build your company, grow at your own rate, And don't look at the exception. I know that all the people that raise money do only looks at the exceptions, but y…”
Anderson: True A/B testing is impossible on Facebook and Twitter
“The real challenge there is to do a proper A-B test.
You actually have to be able to divide your sample set into two equal groups.
And the way Facebook, Twitter, and the other platforms work, you actually can't do that.”
Wu: Social media is short-term and should drive long-form content
“We find that Social is just very short term. And we feel that social is a way to kind of drive long form content. If you look at any tweets or any Facebook posts, more likely than not, there's some kind of link there that drives you to a story.”
James: Facebook Algorithm Change Dropped Acumen Brands Below $100M Run Rate
“We were on a run rate before Facebook changed their algorithm over a hundred million dollars, and it dropped south of a hundred million dollars during the, in between the time of the investment and when I left.”
James: Do not build your business on third-party platforms
“And so, you know, the advice and the learnings there is, you know, don't build your business on someone else's platform. Don't be Facebook's bitch. Don't be Google's Move it onto your own platform.”
Osetek: Roughly 90% of New US Digital Ad Dollars Go to Google and Facebook
“So a lot of studies, at least in the U S have shown that something like 90% of the new digital dollar dollars going into digital have been going to Facebook and Google.”
Brunson: ClickFunnels makes $30-$35 per book customer on $10-$12 ad spend
“So we'll spend anywhere from 10 to 12 bucks on Facebook to acquire a book customer, but we'll make 30 to 35 dollars to the book funnel. So we actually are profitable up front and then we introduce that person to ClickFunnels.”
Harrell: Kahoot reached 50M users faster than Twitter
“We've gone from zero to fifty million users almost as fast as Facebook, faster than Twitter.”
Smith: Major tech incumbents are currently out-executing agile startups
“What's happening in tech is you're watching for the first time ever the biggest companies execute better than the smaller companies in a lot of different ways with Amazon and everything else where we haven't seen this kind of juice since probably the Microsoft…”
Tan: Making Over $1M on Startup Equity Typically Requires Facebook-Scale Outcome
“You know, typically to make more than a million dollars at any company, it would require kind of a Facebook size outcome.”
Enterprise B2B Social Media Ads Should Be Funny and Viral
“And when you address them on Facebook, you don't need to necessarily do it in a way that is, or you have to do it not in a way that you would do it if you meet them. It's not rational. It's funny. It's viral. It's interesting.”
Barrett: Facebook's famous 7-friends onboarding metric is likely bullshit
“Honestly I suspect Facebook's number is bullshit anyway.”
Deutsche Telekom blocked deals in Facebook, Waze, and Skype
“You know, the funny story we always tell my boss's previous life is, you know, he missed Be Around Facebook and Seed Stage Ways. And a round Skype because Deutsche Telekom said these aren't strategic enough to us.”
Decentralizing Platforms Like Uber and Airbnb Is Exceptionally Difficult, Salovaara Argues
“Uber is actually a pretty damn good company. When you think of, it's easy to poke holes on a Facebook and Uber and Airbnb how there's some falls on them, but when you really try to solve their problem, it's super hard.”
Mark Zuckerberg Is a Surprisingly Clear and Empathetic Thinker
“The company that he's built has no historical precedent really. But I also think he's an incredibly, surprisingly clear and empathetic thinker about world events.”
Fruit Street uses dual-class shares so Girard retains full voting control
“And then we also have a dual class stock structure similar to the way that Facebook is structured where I've actually retained full voting control of the company, even though we have five board members.”
Putnam: Digital sharecropping works only if audiences convert to owned channels
“And so if you're going to digital share crop, use it in a way that reinforces that platform's business model, because then they'll help you.
Like right now, if you're trying to grow an audience, put, put videos on Facebook, because you'll get way better organi…”
Massimo Chieruzzi predicts all future Facebook ad growth will come from SMBs
“All the growth For Facebook, in the next few months will become, in the next years will be coming from small, medium businesses, because the enterprise are already there.”
Newman: Parkbench generated $55k on $5k Facebook ad spend
“So, so far in the past three weeks, we've spent 5000 dollars and we've made 55,000.”
Facebook Is the Most Powerful Content Testing Tool Ever Developed
“Facebook is the most powerful tool ever developed to assess content quality and assess demand.”
Mark Zuckerberg is by far the best CEO in Silicon Valley
“I mean, Zucks is by far right now the best CEO in the Valley in my personal opinion.”
Gordon: Download Squad and GHacks struggled because they neglected social marketing
“Look at all of these old sites that had, Good and interesting stuff like Download Squad or G-Hacks, which is still around, but isn't, you know isn't really sustaining very well, and they didn't market themselves as well as something like Lifehacker did. They d…”
Arcads uses AI agents to scrape, rewrite, and replicate competitor ads
“I have one that maybe I can show you, but it might be a bit too complex, but that basically will send me messages in Slack every single day when my competitors run new ads that are worth replicating. It will scrape the ads libraries and yeah, it will download …”
Facebook makes 90% of revenue from political and consumer campaigns
“Facebook doesn't care about B to B. They make 90% of their revenue from political and consumer campaigns.”
Chanty avoids paid advertising because unit economics do not work, says Okunyev
“No.
in my opinion, the math barely fits here for us.”
Facebook ads outperform Google and YouTube for Avestor's fund SaaS
“And but Facebook has been the most effective so far.”
Larry Kim: Facebook ecosystem enabled $1M ARR quickly but carried severe risk.
“The neat thing is that you can build these products that go from zero to a million in no time at all, because you're leveraging that audience, that enormous Facebook audience. The downside is you're not in charge of that.”
Larry Kim: Selling lead data captures more wallet share than advertising software.
“WordStream was like a kind of a management tool. They would spend 500 dollars with us for the tool expense, but then they would spend 10,000 on leads through Google and Facebook. So, so our share of wallet was, you know, smaller, more modest. Here we're provid…”
Sabayev acquired early users by posting from his wife's Facebook account
“So while marketing was for free we used the Facebook groups especially I like the women groups. So I couldn't post from my own account. So I took my wife's account and I started posting from her account on those groups and yeah, got a lot of interest.”
Major ad networks restrict sales teams to the top 3% of developers
“They only have sales or service teams that cater to the top two or three percent of developers, right?”
Naming communities by topic rather than brand boosts search discovery
“We didn't want to have that main thing. We are a company because we want that cold emails first. So a little bit like Facebook SEO. So it comes up when people search for cold email. So it's not only for us and then just the masterclass, because it's like a sup…”
Scraping competitor Facebook groups yielded a 72% LinkedIn connection acceptance rate
“We scraped these Facebook groups. I think at that time point we used Phantombuster to gather these emails and convert them into LinkedIn profiles. And then we uploaded that CSV file into Expondi. These are results of that specific campaign. And with a more tha…”