Google Analytics

“Segment is a funny business in that where we started was building these integrations, right? And so it's like, oh, you need to wire up, like, the same data going to, like, Mixpanel and Kissmetrics and Google Analytics, et cetera. And I think just writing that …”

“To make decisions about ads, they need to centralize data from their backend, their payment systems, their CRM, their call tracking systems, like compared to compared to e-commerce, it's not enough to just have ad platform data or web analytics, like Google an…”

“So the insight was, charge by person, or they called it monthly tracked user, or MTU, because Google Analytics has that concept... And so they were like, well, that's something that's familiar to them. So that's where some of the art over the science comes in,…”

“HubSpot, it was a website builder with Google analytics built into it. You know, it was very simple. And then they're like, now we're going to add SEO tools. Now we're going to add a CRM.”

“Probably I think it was year number two for us. We invested a bunch in how do we make sure we can handle attribution internally? So you didn't have to use Google analytics or something or pay for some other software to do it.”

“I love sort of interesting analytics plays because retention is pretty high in that you are not judged based on performance, unlike marketing tech or sales tech or any of that, like you're tied to performance except for analytics, right? Nobody gets rid of Goo…”

“At the time, we saw an incremental roughly five hundred million dollars in revenue in ad spend with folks who installed Google Analytics from before versus after because they then started to change their websites and tweak their sales flow or their marketing f…”

“So one of the easy ones I think is going to easily get its ass kicked is Google Analytics.”

“I think somebody can make a million dollars in the next six months, just migrating people over to GA four and auditing their GA four to be like, Hey, is this set up correctly? Just as a one person service business or a two person service business.”

“If you know about e-commerce, it's really about, you know, Google analytics, Shopify account, the Facebook account. And then it's very easy to see how well the business is running, right? So we can all write some things in the financials, have certain type of …”

“As the leader, sometimes it is important that maybe the team's a little bit less productive for your benefit, because you're ultimately the only person who can see everything that's happening and you're ultimately making most of the decisions. Right. And so it…”

“95% of marketing websites use Google analytics, which is a very well-known Example of this”

“A lot of funders in early stage, they use Google analytics is okay, but it's, I would say it's last generation of analytic tool. You want to have tools like Amplitude or Mixpanel or things like that.”

“Google Analytics, for example, it's pretty decent if you're a news publisher. It's pretty good if you're kind of a standard retailer. Once you go outside of those you know, it, it's much less kind of tailored to those other industries.”

“Before it started expanding to the hundreds of thousands, we had the moment, Guy, at around 20,000 users that we thought that this is it... It then got stuck on 20,000. And we were looking at Google Analytics and looking at our data, and it didn't go anywhere.”

“For the Google analytics one, they had a million sales. I paid a hundred K.”

“What the seller did was immediately, I, so I asked for a bit of info and they've given me access to Google analytics, to chart mogul, to stripe. So I could instantly see through, through their guts, so to speak. I saw every transaction.”

“By the way, I use Google Analytics all the time, but it's very rarely, unless that there's, you have GA-threes that you can actually drill them into the cohort behavior. That you can exit data informed stage with just being on Google Analytics.”

“I think open source and privacy first, they kind of go together hand in hand. I think if you want to be able to be transparent and trustworthy, you gotta show what you're doing, and kind of, you cannot be, like, Google, our biggest competitor, Google Analytics…”

“I feel that that's one of the biggest mistakes startups do, because they kind of try to hide the fact that this big company exists, you know, while all of their potential customers know that there is this company that exists. So why not help your potential cus…”

“So you have this data that's valuable only in the aggregates of millions of people. Not valuable to the individual user or meaningful in any way to the individual user.”

“We had, we were the second most useful, second most used platform after Google analytics and Google reporting, but we saw that we're getting squeezed out and our goal was to go after the big customers, which were more difficult.”

“The synergies, right, of a company like ClassPass being able to do customer acquisition for an entire industry, right, where a class is, you know, 25, 30 dollars is just obviously more efficient when we're selling a product that has a bigger lifetime, right? W…”

“Even in our Google Analytics stats for the, for our website, there's no way to notice the launch. Like, there's no spike in traffic, nothing. We put all our eggs in the product hand basket, and that didn't work out.”

“When you're an agency, you just do whatever people pay you to do. To be honest, people always say like, we're super focused on copywriting. It's like, no, you don't. You probably set up like Google analytics for people if they ask.”

“They can come out and say, we don't use any tracking, we don't use Google Analytics, we don't track open rates, and if you have a hundred million dollar business throwing off tens of millions a year in net profit with 50 employees, you can do that too. But if …”

“We're a data quality platform. We're a SaaS platform, and we ensure the proper implementation of digital marketing technologies from Google Analytics to Adobe Analytics. Any other marketing technology, we ensure that it's properly QA'd that's collecting the da…”

“Was that, ah, we transformed from metrics that'll make you drool to actions speak louder than page views. And you'll notice it's, like, extremely prominent. The reason why was because the number one question that people, that we would get as a company was, tha…”

“I don't, I ignore Google Analytics. I don't have Google Analytics on my site. I don't like Google Analytics. I don't like the way it gives data. I don't trust its data. I don't trust Google.”

“For all of those things, you want an events-based metrics product. Mixpanel, Amplitude, Heap. I think we funded like, 50 of them. There are like, a hundred of them out there. You should be using one of them. If you're not, you can't be sophisticated at buildin…”

“We were pushing it more than anybody because we went to tracking every click and analyzing it at a time that they were using Google Analytics.”

“It's also very difficult to sell the value of insights.”

“Since our beta launch, and only after five months after launching became the number one Google Analytics technology solution in the, in Google Analytics app listing”

“In the last 30 days, according to Google analytics, I think we're at about maybe 2.6 million users and, you know, five you know, plus million maybe documents or sections.”

“93% of my traffic according to Google Analytics comes from social media.”

“So we had literally crashed Google, and we had slowed Google down and sort of broken Google by launching Google Analytics.”

“Editors should be editors, not analysts. I think that would work in pretty much any industry, because the idea of handing out random logins to Google Analytics and believe that your organization is wiser seems Naive tomorrow, perhaps slightly smart today, but …”