Mixpanel differentiated from Google Analytics by measuring actions over page views
Suhail Doshi · Suhail Doshi - How to Measure Your Product · Y Combinator · Sep 12, 2018 · at 12:19
Mixpanel co-founder Suhail Doshi explains how positioning against Google Analytics clarified their value proposition.
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“Was that, ah, we transformed from metrics that'll make you drool to actions speak louder than page views. And you'll notice it's, like, extremely prominent. The reason why was because the number one question that people, that we would get as a company was, that's cool, but, like, how are you different than Google Analytics? I don't get it. Right? And so it turned out, like, this tagline for us at the front page lasted, like, the next five years of the company. And because it, like, very much differentiated us as something where we would measure engagement. We did something different. Like, Google was about page views. We were about, like, what people did in your app. And that resonated.”
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