Doshi: Monthly active users has become a deceptive vanity metric
Suhail Doshi · Suhail Doshi - How to Measure Your Product · Y Combinator · Sep 12, 2018 · at 26:46
Suhail Doshi, co-founder of Mixpanel, argues against tracking monthly active users during a Y Combinator Startup School lecture on product measurement.
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“I now think that monthly active users has become, like, the new BS metric that's, like, very similar to, like, just, like, number of registered users.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
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Doshi: Thousand-person companies regularly overcomplicate metric tracking
“Even thousand-person companies get the basics wrong. In fact, you'll find that if you don't get the, even these thousand-person companies that get it wrong, they tend to overcomplicate the number of things that they should actually measure and track.”
Doshi: Tracking three to five North Star metrics beats complex dashboards
“And so, what I find is that just picking Like three to five things on North Star and really simplifying it will do more good for you.”
Doshi: Pricing page links are the second or third most clicked in B2B
“One thing that I discovered was that people, a lot of your users will click on a pricing page link at the top. It's like second or third, like most clicked on link if you're a B to B company, I think, generally speaking.”
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