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Monthly Active Users

also referred to as: mau

3 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Sep 12, 2018 by Suhail Doshi · across every show →

Everything said about Monthly Active Users, oldest first

Sep 12, 2018 negative
Opinion
Doshi: Monthly active users has become a deceptive vanity metric
“I now think that monthly active users has become, like, the new BS metric that's, like, very similar to, like, just, like, number of registered users.”
Suhail Doshi Sep 12, 2018 ▶ 26:46 Suhail Doshi - How to Measure Your Product · Y Combinator
Aug 1, 2019 negative
Insight
Adora Cheung: Monthly active users is a poor early-stage startup metric
“A lot of people pick MAU, monthly active user but this is, but this is usually not a great metric because it takes time to understand the impact of movement especially in a startup this early as in your startup. And so many things can happen within a month. An…”
Adora Cheung Aug 1, 2019 ▶ 5:03 Adora Cheung - How to Set KPIs and Goals · Y Combinator
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