Monthly Active Users

“That we put between 40 and seventy million. There's a bar there because it's, we have to get rid of bots and other things, but It's definitely been growing. And that's like monthly active users of apps.”

“Like we've added, you know, three million registered users, you know, just in the past few months here. And you know, monthly active users is, you know, around a million, I think at this point per month.”

“Like now we have like more than half of our mall now, like users who have used for more than one year.”

“50% of monthly actives were daily actives in oh eight. Since then, they have basically improved that metric every year. There's been a little bit of variance, but it is now almost 70% today.”

“That helped us because we could then claim the space to do the right thing, and we were not asked to hit, for example, a monthly active users number, or number of customers number, or percentage of users who use this number, because it's very qualitative still…”

“For example, at Facebook at that time that we were there, it was like making the world open and connected. So naturally was you wanted to get everyone in the world on it. So it just naturally meant that you wanted to get the largest number of people to use a p…”

“But at the end of the day, if you're not doing that action, you're not really a user to the product. And that's why it's, you know, the MAU thing doesn't really mean anything It's really looking at, I think, of users completing the core action.”

“Active users right now, we have about forty million monthly active users, and about three percent of them are paying subscribers.”

“One, if you are a product that needs to be used every day, something like what front is makes sense. Things like DAUs over MAUs, which effectively measures how many days in a month people are using your product. It's really important. A high number there matte…”

“Well, so at Facebook, when I was there, the North Star metric was monthly active users.”

“Stayed there from about forty million monthly actives to a hundred and fifty million monthly actives.”

“Yeah, I mean, active users right now, we have about Forty million monthly active users, and about three percent of them are paying subscribers.”

“A lot of people pick MAU, monthly active user but this is, but this is usually not a great metric because it takes time to understand the impact of movement especially in a startup this early as in your startup. And so many things can happen within a month. An…”

“I now think that monthly active users has become, like, the new BS metric that's, like, very similar to, like, just, like, number of registered users.”

“Typically a monthly active user does, you know, 15 to 20 things 15 to 20 events a month in your app.”

“Looking at day one, day seven, day 30, day 90, day one 80, day 365, none of these metrics. Really tell the right, you know, story, nor does looking at DAU, and certainly not MAU. So some of these kind of common metrics that other kind of consumer services use …”