Chou: Standard consumer metrics like DAU and MAU fail in gaming
Kevin Chou · 20VC: Why Success in Gaming is Like Success in VC, The Key To Building An Enduring Game & Why Few Metrics Matter in Gaming with Kevin Chou, Founder & CEO @ Kabam · Mar 17, 2017 · at 12:58
Kevin Chou, Founder and CEO of Kabam, explains to host Harry Stebbings why standard tech startup metrics fail when evaluating long-term retention in gaming.
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“Looking at day one, day seven, day 30, day 90, day one 80, day 365, none of these metrics. Really tell the right, you know, story, nor does looking at DAU, and certainly not MAU. So some of these kind of common metrics that other kind of consumer services use are not granular or not specific enough for a gaming service”
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