Kevin Chou: Esports needs 5-to-10-year player careers to build fan loyalty
Kevin Chou · 20VC: Why Success in Gaming is Like Success in VC, The Key To Building An Enduring Game & Why Few Metrics Matter in Gaming with Kevin Chou, Founder & CEO @ Kabam · Mar 17, 2017 · at 20:19
Kabam founder Kevin Chou argues that rapid player turnover in esports prevents the industry from cultivating long-term fan loyalties similar to traditional sports like the NBA.
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“What'll make this industry really take off is that you need the longevity of the players to be in the five, ideally 10 year long sort of time frame, because people love, you know, having a favorite athlete, right? Like if you're a huge LeBron fan, or if you're a huge Steph Curry fan, or whatever it is, or you need players that play in the game for more than two years to develop a fan base and have people loyal to them, and that's what's missing right now in esports.”
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