monthly active users

also referred to as: mau

3 statements across 3 episodes · 2 bullish · 1 bearish · 3 people on the record · first statement Dec 27, 2023 by Sarah Tavel · across every show →

Everything said about monthly active users, oldest first

Dec 27, 2023 bearish
Opinion
Tavel: MAU is meaningless without tracking users completing core actions
“But at the end of the day, if you're not doing that action, you're not really a user to the product. And that's why it's, you know, the MAU thing doesn't really mean anything It's really looking at, I think, of users completing the core action.”
Sarah Tavel Dec 27, 2023 ▶ 6:53 The hierarchy of engagement | Sarah Tavel (Benchmark, Greylock, Pinterest)
Jun 16, 2024 positive
Disclosure
Crusson: Phased user tiers protected Jira Product Discovery from premature MAU targets
“That helped us because we could then claim the space to do the right thing, and we were not asked to hit, for example, a monthly active users number, or number of customers number, or percentage of users who use this number, because it's very qualitative still…”
Tanguy Crusson Jun 16, 2024 ▶ 1:25:52 Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
Mar 13, 2025 bullish
Assertion Not checkable as stated
Simons: Bolt reached 3M registered users and 1M MAUs within months
“Like we've added, you know, three million registered users, you know, just in the past few months here. And you know, monthly active users is, you know, around a million, I think at this point per month.”
Eric Simons Mar 13, 2025 ▶ 6:44 Inside Bolt: From near-death to one of the fastest-growing products in history | Eric Simons
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