monthly active users
also referred to as: mau
3 statements across 3 episodes · 2 bullish · 1 bearish · 3 people on the record · first statement Dec 27, 2023 by Sarah Tavel · across every show →
Everything said about monthly active users, oldest first
Dec 27, 2023 bearish
Tavel: MAU is meaningless without tracking users completing core actions
“But at the end of the day, if you're not doing that action, you're not really a user to the product. And that's why it's, you know, the MAU thing doesn't really mean anything It's really looking at, I think, of users completing the core action.”
Jun 16, 2024 positive
Crusson: Phased user tiers protected Jira Product Discovery from premature MAU targets
“That helped us because we could then claim the space to do the right thing, and we were not asked to hit, for example, a monthly active users number, or number of customers number, or percentage of users who use this number, because it's very qualitative still…”