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monthly active users

also referred to as: mau · monthly active user

2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Jul 30, 2017 by Sunil Thomas · across every show →

Everything said about monthly active users, oldest first

Jul 30, 2017
Insight
Thomas: Monthly active app users average 15 to 20 events monthly
“Typically a monthly active user does, you know, 15 to 20 things 15 to 20 events a month in your app.”
Sunil Thomas Jul 30, 2017 ▶ 8:16 736: How Mobile Analytics Company Went $0 to $4 Million in 12 Months
May 10, 2023
Insight
Stancil: Daily software needs a 50% DAU/MAU ratio for PMF
“One, if you are a product that needs to be used every day, something like what front is makes sense. Things like DAUs over MAUs, which effectively measures how many days in a month people are using your product. It's really important. A high number there matte…”
Benn Stancil May 10, 2023 ▶ 16:47 Using data to find product-market fit
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