Mixpanel

“If your analytics product has got too many analytics in it in the beginning, it will be hard to use. And part of what you're doing, if you've never used product like Mixpan before, is learning how to use it. And most importantly, teaching your employees and yo…”

“For all of those things, you want an events-based metrics product. Mixpanel, Amplitude, Heap. I think we funded like, 50 of them. There are like, a hundred of them out there. You should be using one of them. If you're not, you can't be sophisticated at buildin…”

“If you have revenue churn, and your revenue churn is, say, seven percent per month, right, you might think, awesome, I'm keeping 93% of these dollars every single month. This is awesome. I'm doing really, really, really well. The problem is, is it's seven p…”

“So, I don't think there's any way that you can kind of skirt by talking to customers, but here's the benefit of talking to customers, even though it feel, maybe it's more tedious than looking at a graph you're going to get way more information and depth from t…”

“Going from like a visit to a signup, like I think like a four to five percent conversion rate is pretty good. I think I like swap notes with Stuart at Slack cause we kind of had similar landing pages. I think I asked him, you know, what was your conversion rat…”

“We actually found that there was, like, a really, really strong correlation with daily use, And rate of churn, like, rate of, like, people, like, stop not no longer paying for the product, and it didn't take very many users. I think it was, like, one point, …”

“Was that, ah, we transformed from metrics that'll make you drool to actions speak louder than page views. And you'll notice it's, like, extremely prominent. The reason why was because the number one question that people, that we would get as a company was, tha…”

“And I also wanted to mention that having a really bad landing page there's this really awesome quote that PG used to have in our batch that I thought I would impart on you, which is that, like, people basically just have their mouse, like, hovering on the back…”

“And Mixpell had a really hard time with that in its first 18 months. We had to change a lot of things and most people do.”

“10 years later, the company has about 300 employees. We've raised a bunch of money and we have about 7000 paying customers, and we're starting to close in on around a hundred million dollars in annual recurring revenue.”

“I now think that monthly active users has become, like, the new BS metric that's, like, very similar to, like, just, like, number of registered users.”

“For like, I don't know, maybe like, 18 months of Mixpanel, like, we didn't even have forgot about password, because we were just so ruthlessly trying to prioritize, like, things that really, would really matter to customers. And it turned out we didn't get ver…”

“Segment is a funny business in that where we started was building these integrations, right? And so it's like, oh, you need to wire up, like, the same data going to, like, Mixpanel and Kissmetrics and Google Analytics, et cetera. And I think just writing that …”