Daniel Ch: Emojics seller granted immediate Stripe and ChartMogul access
Daniel Ch · Startup Acquisition Stories with Daniel Ch - Founder of Simple.ink · Jan 14, 2022 · at 5:30
Daniel Ch discusses acquiring the SaaS tool Emojics on MicroAcquire and how the seller's transparency enabled rapid diligence.
0:00 / 0:14exact quote · 14.4s
720p mp4 · rendered on demand · StarZero watermark
“What the seller did was immediately, I, so I asked for a bit of info and they've given me access to Google analytics, to chart mogul, to stripe. So I could instantly see through, through their guts, so to speak. I saw every transaction.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Daniel Ch
Daniel Ch: The best way to sell a company is not needing to
“The best way to sell your company is to not have to sell your company, So if you keep on going without selling it, you're perfectly fine.”
Daniel Ch: I would accept a lower valuation from a trustworthy buyer
“I would even go as far as saying that I would at any moment choose somebody with, you know, a lower multiple, but, or, you know, maybe a lower valuation, but somebody that I know is a good person, as opposed to the other way around”
Daniel Ch: Notion's aesthetic appeal drives user demand for Notion websites
“Notion is very aesthetic. It's very hard to make it look ugly, and it turns out people want to build websites out of that.”
Daniel Ch: SimpleInk's growth required the Notion tailwind
“So I don't think we would have gotten the growth we've had or the, yeah, the number of users and, you know, the support and access to all these people, which wasn't for notion.”
Daniel Ch: Simple.ink acquired its first users via discounted annual pre-orders
“We were selling a pre-order, so I think we had a pre-order for something like Six dollars a month, and when we launched, it was 12 dollars a month, so we had, like you would pay for a year upfront and get 50% off, and that's how we got our first users”
Daniel Ch: Simple.ink validated market demand using a mockup video before launch
“For us, I just made a simple preview of the app, it wasn't even actually the app, it was a bit of a, kind of like the iPhone demos back in the day, it was a bit like a movie of the no-code app, I made it To look like simple.ink, but in turn, I knew that when w…”