Daniel Ch: Simple.ink validated market demand using a mockup video before launch
Daniel Ch · Startup Acquisition Stories with Daniel Ch, Founder of SimpleInk · Oct 10, 2023 · at 7:54
Daniel Ch, founder of Simple.ink, describes validating demand for his Notion website builder by sharing a simulated product demo video on Twitter.
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“For us, I just made a simple preview of the app, it wasn't even actually the app, it was a bit of a, kind of like the iPhone demos back in the day, it was a bit like a movie of the no-code app, I made it To look like simple.ink, but in turn, I knew that when we were launching was going to be exactly like the video I made. So yeah, we posted that. I was saying what would be like if you would take a notion page, paste the URL, and then in five to 30 seconds, the website is live. And then boom, that website opens up in a new window. And that's still how simple.ink works to this day. So yeah, those were the first customers. Thanks to that, that video.”
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