Boutique marketing agencies ultimately do whatever clients pay them to do
Ryan Kulp · How to Acquire a $180k Revenue SaaS Company for $3k With Ryan Kulp · May 28, 2020 · at 3:46
Ryan Kulp, founder of FOMO.com, describes running his former agency Sprinkle Labs and the tendency of agencies to expand beyond stated specializations.
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“When you're an agency, you just do whatever people pay you to do. To be honest, people always say like, we're super focused on copywriting. It's like, no, you don't. You probably set up like Google analytics for people if they ask.”
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