Assertion Supported
Freckling: Law Enforcement Can Legally Buy Private Geolocation Data for Prosecutions
“It is legal for law enforcement to purchase private data that's collected this way through geo location, through search history and law enforcement can purchase that information and use it in prosecution without running a foul of the fourth amendment to unreas…”
Assertion Supported
Freckling: Google shared ad data with sanctioned Russian entity RuTarget
“Google was found to be sharing data with root target, which is actually a sanctioned Russian company, a unit of spare bank that was subject to sanctions after the invasion of Ukraine.”
Assertion Partly supported
Freckling: 250B real-time ad auctions happen daily versus 15B stock trades
“So it, there's two hundred and fifty billion real-time auctions per day, and that compares to fifteen billion stock trades per day.”
Assertion Supported
Freckling: Russian SDK Pushwoosh was embedded in US military applications
“A Russian software vendor called Pushwoosh was found to be installed in military and U S government agencies because they had they had disguised themselves. I think they had purported to have American employees based in Washington, DC, and this SDK, which was …”
Insight
Freckling: Standardizing to Strict Privacy Laws Beats State-by-State Geofencing
“It's much better, in my opinion, to do that than to try to geofence your users and try to do the Virginia thing for Virginia residents and the Colorado thing for Colorado residents and the California thing for California residents because IP identification is …”
Assertion Partly supported
Freckling: Digital ads represent over 70% of marketing and $500B globally
“Digital ads are over 70% of all ads in marketing. It's about a half a trillion spend globally.”
Assertion Partly supported
Freckling: 95% of marketing websites use Google Analytics
“95% of marketing websites use Google analytics, which is a very well-known Example of this”
Assertion Supported
Freckling: California defines data sales beyond monetary value unlike Virginia
“In California, when we talk about the definition of a sale of user data, it's for anything of value, not just monetary value. In Virginia, the definition is really around monetary value.”
Assertion Supported
Freckling: Virginia mandates opt-in for sensitive data whereas California uses opt-out
“Sensitive data under Virginia law. You must opt into, you must affirmatively say, yes, I will share my data. Whereas in California, it's an opt out regime. Meaning if you don't say anything, the assumption is you're allowing your data to be shared. You need to…”
Assertion Supported
Freckling: Companies Suffer Fines for Retaining Unused Decade-Old Data
“That's a real risk because businesses have gotten caught with data that's five or 10 years old that violates laws, and that's data that they weren't really using anyway, which is kind of a tragedy to get suffer fines for data that you weren't really using.”
Assertion Supported
Freckling: High Ad Rates Create Strong Incentives to Target Medical Professionals
“The ads for doctors are very premium priced. So there's an incentive to serve those ads to medical professionals.”
Assertion Supported
Freckling: Netscape invented cookies in 1994 for state management
“The first unique cookie was invented in 94 by Netscape by a young engineer who was simply trying to allow a browser to remember privately and anonymously remember a user that had signed in or had something in their shopping cart or preferred a certain language…”
