“Digital ads are over 70% of all ads in marketing. It's about a half a trillion spend globally.”
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More from Dan Freckling
AssertionSupported
Freckling: Law Enforcement Can Legally Buy Private Geolocation Data for Prosecutions
“It is legal for law enforcement to purchase private data that's collected this way through geo location, through search history and law enforcement can purchase that information and use it in prosecution without running a foul of the fourth amendment to unreas…”
Dan FrecklingJan 24, 2023▶ 19:30How a Cookie Invented in 94 Became the Monster Behind Your Data
AssertionSupported
Freckling: Google shared ad data with sanctioned Russian entity RuTarget
“Google was found to be sharing data with root target, which is actually a sanctioned Russian company, a unit of spare bank that was subject to sanctions after the invasion of Ukraine.”
Dan FrecklingJan 24, 2023▶ 21:34How a Cookie Invented in 94 Became the Monster Behind Your Data
AssertionPartly supported
Freckling: 250B real-time ad auctions happen daily versus 15B stock trades
“So it, there's two hundred and fifty billion real-time auctions per day, and that compares to fifteen billion stock trades per day.”
Dan FrecklingJan 24, 2023▶ 4:36How a Cookie Invented in 94 Became the Monster Behind Your Data
AssertionSupported
Freckling: Russian SDK Pushwoosh was embedded in US military applications
“A Russian software vendor called Pushwoosh was found to be installed in military and U S government agencies because they had they had disguised themselves. I think they had purported to have American employees based in Washington, DC, and this SDK, which was …”
Dan FrecklingJan 24, 2023▶ 23:22How a Cookie Invented in 94 Became the Monster Behind Your Data
Insight
Freckling: Standardizing to Strict Privacy Laws Beats State-by-State Geofencing
“It's much better, in my opinion, to do that than to try to geofence your users and try to do the Virginia thing for Virginia residents and the Colorado thing for Colorado residents and the California thing for California residents because IP identification is …”
Dan FrecklingJan 24, 2023▶ 8:33How a Cookie Invented in 94 Became the Monster Behind Your Data
AssertionPartly supported
Freckling: 95% of marketing websites use Google Analytics
“95% of marketing websites use Google analytics, which is a very well-known Example of this”
Dan FrecklingJan 24, 2023▶ 3:24How a Cookie Invented in 94 Became the Monster Behind Your Data
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