Deicke: Userlist's Product Hunt launch generated zero detectable website traffic spike
Benedict Deicke · Episode 502 | Accelerating Growth and a Failed Product Hunt Launch · Jun 23, 2020 · at 14:47
Benedict Deicke, co-founder of Userlist, explains how their strategy of driving all launch promotion exclusively to Product Hunt failed to generate broader web traffic.
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“Even in our Google Analytics stats for the, for our website, there's no way to notice the launch. Like, there's no spike in traffic, nothing. We put all our eggs in the product hand basket, and that didn't work out.”
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More from Benedict Deicke
Deicke: Userlist's $9 starter plan increased trial volume and conversion rates
“The numbers show that since we launched that plan, we get more trials and more trials convert, especially into the small plan.”