Userlist

13 statements across 2 episodes · 2 bullish · 7 bearish · 2 people on the record · first statement Jun 23, 2020 by Benedict Deicke · said 42 times in 7 episodes since 2020 · across every show →

Mentions by year

brought up most by Rob Walling (33), Jane Portman (6), Benedict Deicke (2), Derrick Reimer (1)

tap a year for its mentions
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023202020212022202320242025episodes it came up in
007.51.5153202020212022202320242025episodesmentions per episode
2025 15 mentions in 1 episode
2024 3 mentions in 3 episodes 1 per episode
2023 1 mention in 1 episode
2020 23 mentions in 2 episodes 12 per episode

every mention, scene by scene, with the transcript →

Everything said about Userlist, oldest first

Jun 23, 2020 negative
Assertion Not checkable as stated
Deicke: Userlist's Product Hunt launch generated zero detectable website traffic spike
“Even in our Google Analytics stats for the, for our website, there's no way to notice the launch. Like, there's no spike in traffic, nothing. We put all our eggs in the product hand basket, and that didn't work out.”
Benedict Deicke Jun 23, 2020 ▶ 14:47 Episode 502 | Accelerating Growth and a Failed Product Hunt Launch
Jun 23, 2020 neutral
Disclosure
Deicke: Userlist purchased the UserList.com domain for $4,000
“It was 4000 dollars.”
Benedict Deicke Jun 23, 2020 ▶ 16:50 Episode 502 | Accelerating Growth and a Failed Product Hunt Launch
Jun 23, 2020 positive
Assertion Not checkable as stated
Deicke: Userlist's $9 starter plan increased trial volume and conversion rates
“The numbers show that since we launched that plan, we get more trials and more trials convert, especially into the small plan.”
Benedict Deicke Jun 23, 2020 ▶ 9:17 Episode 502 | Accelerating Growth and a Failed Product Hunt Launch
Jan 7, 2025 positive
Disclosure
Portman: Userlist trades backlinks for SaaS email examples to drive SEO
“We have a community advocate, Katharina, who goes around collecting examples in the communities, also distributing pieces there, so it's like, it's a content flywheel of sorts, because we're collecting examples in exchange for backlinks from people, then using…”
Jane Portman Jan 7, 2025 ▶ 28:14 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
Jan 7, 2025 negative
Opinion
Portman: Most SaaS email marketing content is shallow and bare-bones
“Just the niche of SaaS email marketing automation, thankfully with the word SaaS in it, is narrow enough for us to be able to plant a footprint there. And then everybody who writes, writes very shallow, bare bones, stuff like lead the users to the aha moment. …”
Jane Portman Jan 7, 2025 ▶ 26:44 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
Jan 7, 2025 negative
What-if
Portman: If I knew onboarding difficulty, I probably wouldn't have started Userlist
“If we knew what it takes for people to integrate and get started, if I knew as much as I know now, we probably just would not start, would not have started so many years ago because it's insane.”
Jane Portman Jan 7, 2025 ▶ 5:27 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
Jan 7, 2025 bearish
Assertion Not checkable as stated
Portman: Hiten Shah warned against building high-friction SaaS email products
“Somewhere in the middle, we had a consult with and he said, I would not touch a product like this with a 10 foot pole because it's incredible, incredible friction in the start.”
Jane Portman Jan 7, 2025 ▶ 5:40 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
Jan 7, 2025
Disclosure
Portman: Userlist raised slightly under $400k in second angel round
“Our second round was a little bit short of 400 K, something like this.”
Jane Portman Jan 7, 2025 ▶ 17:27 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
Jan 7, 2025 negative
Disclosure
Portman: Userlist Paid $1,500–$2,000 per Article but Found Writers Too Theoretical
“We went through the stage of hiring, like, of trying to hire experts to write for us for, like, 2000 bucks a pop. And we did a few like 1502 thousand dollars, and it just, again, we stumbled into the same problem that folks are awesome in theory, and I can tel…”
Jane Portman Jan 7, 2025 ▶ 34:05 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
Jan 7, 2025 negative
Opinion
Portman: SaaS email automation is three times more complex than other automation
“User list provides SAS email marketing automation, which is three times more complex than any other complex automation, because you need to continuously update the information about your users in real time through the API integration.”
Jane Portman Jan 7, 2025 ▶ 6:00 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
Jan 7, 2025 negative
Insight
Portman: After seven years, I gave up trying to teach new users
“But at this point in my life, after seven years, I've really given up on trying to teach people as they get started. There is definitely a segment of bright folks who are willing to learn. It's not impossible, but a typical busy person is not willing to absorb…”
Jane Portman Jan 7, 2025 ▶ 25:09 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
Jan 7, 2025 neutral
Insight
Portman: Niching down is the only viable path in crowded SaaS markets
“Niching down, as far as I see the market at the moment, is the only way to move forward.”
Jane Portman Jan 7, 2025 ▶ 8:47 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
Jan 7, 2025 neutral
Assertion Not checkable as stated
Portman: Userlist Sells Onboarding for $1K vs $8K-$20K Agency Rates
“The most popular package is the user onboarding kit. Includes the user onboarding campaign, like trial expired, expired trials, reactivation. So all the campaigns around activation. It's for a thousand dollars and consultants typically charge, I don't know, ei…”
Jane Portman Jan 7, 2025 ▶ 23:26 Episode 747 | Evolving SaaS Customer Success Over 7 Years (with J...
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