Fazio: Standardized SaaS platforms make e-commerce due diligence straightforward
Marco Fazio · Startup Acquisition Stories with Marco Fazio, CEO of Hypeal · May 9, 2023 · at 10:21
Marco Fazio, founder of sustainable luggage brand Lido Travel, discusses why conducting due diligence on an e-commerce company is simpler than traditional cross-border financial reviews.
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“If you know about e-commerce, it's really about, you know, Google analytics, Shopify account, the Facebook account. And then it's very easy to see how well the business is running, right? So we can all write some things in the financials, have certain type of expenses and so on. So having that kind of financial due diligence, which is very important, but it's, you know, not the same across the world. There's different jurisdictions, different rules, different tax ruling, and so on. But the good thing about being built on e-commerce is that everybody's using the same platform. So once you hand over, let's say, you know, the reading rights, Of the accounts, it's Yeah, it's pretty easy to verify that you have traffic, that you have sales, that you have you know, good average value, customer lifetime value and make your own assumption as a buyer on on the actual value of the business.”
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