Augmented Reality

“The first human piloted airplane landed solely on augmented reality with no natural view of the runway.”

“The other part is there's this lineage of technology going through VR and then AR and now in, I'm using the term robotics, physical AI, but you really have to step back and look at autonomous vehicles, drones, obviously robots autonomy period, manufacturing, l…”

“Hundreds of millions of people are now using AR, like every day.”

“I think they're going to start to work. I think it's going to be AR before VR.”

“We're over two hundred million in AR. At this point, we're a hundred people large.”

“Augmented reality is the future of phones. It's the mobile thing that you're going to take out with you. And I think virtual reality is the future of TVs.”

“At a certain point, the overlap of the virtual world, right? Whether it's, we're living in ether, we're moving beyond ourselves or in the present day, that building environment is going to be very basic. What's going to actually become more complex is that vir…”

“Humans are never going to use VR to collaborate like that. Maybe they'll use AR.”

“I mean, I think Meta's sort of the dark horse, because, like, they are amassing talent, and then they have crazy distribution. And I think you know, I just would never count Zuck out. I think that he, you know, that it's so crazy that it's super smart that he …”

“There's a lot of people in tech who are like, yeah, AR will eventually happen. That's not how it fucking works, man. You have to stop And put the money and the time and do it. Like somebody has to stop and do it.”

“I think that's critical to our long-term future.”

“I spent two and a half years turning over every stone in AR, trying to find every investable opportunity I could find, And there just wasn't any, you know, there were a few really interesting goes at industrial uses, things like repairing tractors, educational…”

“If he executes well, and if the timing's right, and all of the pieces are lined up just right, you know, he's well positioned to have the killer app for AR. Like, I can't think of a better one, to be honest with you.”

“VR is in a nuclear winter and AR is in like a very cold.”

“Because the number one reason why people don't video chat is because they don't like the way that they look. So if you can change that that allows more and more people to share video, to talk on video, et cetera.”

“And there is a lot being used in industry and AR, not just entertainment manufacturing we're seeing a lot.”

“Mark was actually two for three on, he was forecasting, like, in 2015, what are we gonna Be focused on 10 years from now. That was one of them. Or the other two were augmented reality and AI.”

“Well, it's worth noting this is really the first computing platform that we've had ever that didn't have a direct manipulation interface.”

“I'm pretty sure glasses and kind of, like, holographic presence and AR is going to be a completely ubiquitous Product, right? It's just like everyone who had a phone before replaced it with a smartphone, and then a lot of more people got smartphones. If all we…”

“This is like some huge project. We've been working on it for 10 years.”

“A few years ago, I would have predicted that AR holograms would have been available before kind of, like, full-scale AI. And now I think it's probably gonna be the other order.”

“My galaxy brain take on virtual reality is that we will eventually move from trying to put glasses on our heads to just implanting it into our brains, and that's what VR and AR are gonna be.”

“The way that AI is going now with the API calls, they're going to be so cheap to be able to build and use something like this in the next five years.”

“Both VR and AR, like, it's crystal clear. The known killer apps right now are games, like, by a very wide margin.”

“Now, while I don't think that the Vision Pro has fully delivered on the promise of new market disruption given its high price point, clunky form factor, and short battery life, I do think it's making augmented reality feel way less like a toy than it ever has.”

“The luxury, the sort of lens product was a state of the art AR product, like augmented reality product. We did not call it augmented reality for four years. And we actually implicitly banned it inside a company to call it an augmented reality because that's te…”

“Whereas for AR, it either looks like it's there or it looks, or it doesn't. That's the thesis. And so it has to have that base level. And so Apple is basically saying that all the stuff that's on the market now just isn't worth selling.”

“I think that the future of augmented reality is going to be around creating more and more utility and through the way of understanding the environment around you.”

“I think ultimately augmented reality will find its true essence through glasses.”

“No one has actually got to a point where you have a good field of view, it has depth of field, it works in the outdoors, it can occlude bright objects.”

“We absolutely do not need AR and VR in order to build the metaverse.”

“We absolutely do not need AR and VR in order to build the metaverse.”

“By its nature, when you're in an AR experience, it is or it should be somehow tied to the environment you're sitting in. Because if it's not, it's just VR. It's just kind of bad VR.”

“And so you can look at VR and AR and say, like, unquestionably, these things will get way better. The displays will get better. They will get much lighter. We know that for VR. For AR, it's a little bit more open whether the optics will really get us to someth…”

“And so even if you think that VR and AR are going to work and are going to be the universal thing, think of anything you're doing now as pure experiment, pure learning, pure interest, with no expectation that this is going to be meaningful.”

“And so I think that, you know, there's sort of a grounding point, you know, if in five to 10 years, we are all using consumer services or business services or, you know, infrastructure or something that's all running on blockchains, which is basically what we …”

“The challenge is at this point, we're sort of designing social networks in 10 years time. Which kind of comes back to my, you know, the more we spend time we spend saying, so this is how I think it's all going to work. The more you're like, we have no idea how…”

“I think AR is really solid for productivity. VR is very solid for company culture and engagement, and I think offices are dead for multiple reasons.”

“The future of team collaboration, all of that is inside of AR and VR. And if my company isn't prepared for that and building for that starting now, even though it's going to take three to five, maybe seven years for teams to be using these tools ubiquitously, …”

“You know, once Apple gets in, frankly, You know, I would really push the gas down when Apple gets in, because if you look at what happened in phones, you know, everybody was doing phones and then Apple did the smartphone and then phones just went crazy. When A…”

“I think providing context for real world scenarios, especially meetings is a really great enterprise use case for AR.”

“I think AR is going to be all about productivity. VR is going to be more fun and social.”

“Well, I'm fairly certain that the first version of Those things will be mostly information retrieval. I am looking for and have talked to a couple of companies that are really building apps. And I think the ultimate use case for those things is apps.”

“I think that there's a lot of companies that will die in the next five years or 10 years, if they're lucky, if they don't have an AR, VR strategy.”

“Virtual reality will be for some a medium to express their genius and unleash it for the rest of the people. But I am generally less excited about VR. Why? Because I do think that there is this natural analog human desire that is hundreds of thousands of years…”

“We want to have experiences with brands where they know who we are. I think we're going to start opting back in. And I think especially in the world of AR, you know, where we have immersive experiences around us, we're going to want to be known everywhere we a…”

“And like, all this time you're spending showing how I can type on an AR screen, like, do you really think the future of this is going to be typing? That just feels like such sort of, let's take what we do on our Macs and put them in VR, which is so totally not…”

“And so I think Apple has skipped VR on purpose, and they're going to AR.”

“Now we're, you know, approaching half, you know, half a million of AR. We're actually, the end of the year, we're approaching over a million of AR on track for.”

“We're like a hundred and something million of AR now.”

“In game ads are going to be in VR. Eventually they're going to be in AR. Eventually you're going to see ads. All around you physically.”

“The killer app of this is I just look at somebody and it tells me who they are. Like, I can just like, you know, like when you stalk someone, you meet, you see someone interesting, you like try to look them up, you find their Instagram, you see what their life…”

“Again, books are just another form of storytelling, right? Like, movies are just another form of storytelling. Like, it's not about text or literature, and this is something that I've been saying since we started building The Philippi, and at that time obvious…”

“The highest AR is about 50,000.”

“We're probably gonna have something in terms of augmented reality that would be probably directly brain-stimulated. So, instead of having holograms the way we're imagining them, Right now, like, you have a device in front of you, and Princess Leia appears, and…”

“If you think the world is distracting now, just wait a few years, right? It's only going to become more distracting with virtual reality and augmented reality and who knows what else reality. It's only going to get worse.”

“Mostly we'd learned that the ecosystem isn't there yet. With GPS and the other ways to position it, you just can't put it accurately enough.”

“Artificial intelligence is not a natural outcropping of virtual reality or augmented reality.”

“Yeah, I think actually I'd go so far as to say it may be the case that voice actually is the key to the AR world. Like voice may be the thing. Voice may actually be the foundation of the whole thing.”

“Because the one thing that's going to make you buy a VR headset over any other computing device out there is perhaps the content and similarly for AR as well.”