Teo Töpper

Co-founder & CEO, Facelift · 1 appearance on the record.

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founderexecutiveathletefacelift-bbt.com ↗Wikipedia ↗

Teja Töpfer co-founded Facelift in 2011, developing the enterprise social media management platform and scaling it beyond $25 million in ARR before its acquisition by DuMont Media Group. Prior to his software career, he was a competitive rower who won a gold medal for Germany at the 1996 World Rowing Championships.

11statements → 7claims → 3claims resolved → 67%fully supported → 4/5average certainty → 1.09/5average debate potential →

2 supported 0 partly supported 1 contradicted 4 not checkable as stated how the 7 claims stand · each chip opens the sources

7 assertions · 3 disclosures · 1 what if · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 3 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Teo argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Facelift co-founders sold company to strategic investor DuMont via equity swap

“And then in 2017, we sold, we started selling the company to a strategic investor. Where we now have a share on the holding structure. So we swapped basically.”

Teo Töpper Mar 13, 2021 ▶ 7:24 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Their most notable contradicted claim

Assertion Contradicted

Töpper: Facelift operates at approximately a 30% profit margin

“I mean, we have around, let's say, 3030 30% margin, so you can calculate it.”

Teo Töpper Mar 13, 2021 ▶ 9:51 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Teo Töpper on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Teo Töpper said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported

Facelift co-founders sold company to strategic investor DuMont via equity swap

“And then in 2017, we sold, we started selling the company to a strategic investor. Where we now have a share on the holding structure. So we swapped basically.”

Teo Töpper Mar 13, 2021 ▶ 7:24 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

What-if

Teo Töpper admits Facelift sold too early and missed VC growth

“And I mean, if I look back, I think we sold too early. Yeah. Or we could have raised more to a fairly good valuation at that time. And back then in 2017. And I think we have grown much, we could have grown faster with more VC money inside.”

Teo Töpper Mar 13, 2021 ▶ 9:06 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Assertion Not checkable as stated

Facelift generates between $20M and $25M in ARR

“Our AR is about 20, twenty five million.”

Teo Töpper Mar 13, 2021 ▶ 4:41 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Assertion Supported

Facelift raised $15M roughly three and a half years post-launch

“No, we have raised after, after three years, three and a half years, we have raised fifteen million.”

Teo Töpper Mar 13, 2021 ▶ 4:59 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Assertion Contradicted

Töpper: Facelift operates at approximately a 30% profit margin

“I mean, we have around, let's say, 3030 30% margin, so you can calculate it.”

Teo Töpper Mar 13, 2021 ▶ 9:51 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Disclosure

Töpper: Facelift pays sales reps a 10% commission on new deals

“It's about 10% of the new best sale to be very concrete.”

Teo Töpper Mar 13, 2021 ▶ 11:58 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Assertion Not checkable as stated

Töpper: Facelift gross revenue churn was around 20%

“The growth revenue churn the churn was about 20%.”

Teo Töpper Mar 13, 2021 ▶ 12:29 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Assertion Not checkable as stated

Facelift's largest enterprise customer generates $50,000 monthly revenue

“The highest AR is about 50,000.”

Teo Töpper Mar 13, 2021 ▶ 16:25 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Assertion Not checkable as stated

Facelift's largest client deploys platform to 30,000 insurance agents

“That's a client. It's from the insurance business. They have a lot of agents in the field and everyone for them is using our product in terms of getting the social strategy right on the ground. And they have about. 30,000 users running live on the system.”

Teo Töpper Mar 13, 2021 ▶ 16:52 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Disclosure

Töpper: Facelift pricing starts at $1,500 per month for six users

“I was starting, we're starting at 1500. It includes six users and it goes up to whatever, 50,000 a month.”

Teo Töpper Mar 13, 2021 ▶ 2:20 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Disclosure

Facelift pitched its initial enterprise clients using Photoshop mockups

“And we started Bootstrapped. We had actually no funding, nothing at all, nothing from our family, and we really started with just a bunch of Photoshop files, which we showed our client and told them this is our product.”

Teo Töpper Mar 13, 2021 ▶ 2:43 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Appearances (1)

Episode	Date	Speaking time
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR	Mar 13, 2021	10m

Teo Töpper

The record, in short

Their most notable supported claim

Their most notable contradicted claim

How they sound: not measured why? →

Appearances (1)

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