Teo Töpper, co-founder of enterprise social media management platform Facelift, breaks down the company's pricing tiers with Nathan Latka.
0:00 / 0:09exact quote · 9.1s
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“I was starting, we're starting at 1500. It includes six users and it goes up to whatever, 50,000 a month.”
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More from Teo Töpper
AssertionSupported
Facelift co-founders sold company to strategic investor DuMont via equity swap
“And then in 2017, we sold, we started selling the company to a strategic investor. Where we now have a share on the holding structure. So we swapped basically.”
Teo TöpperMar 13, 2021▶ 7:241 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
What-if
Teo Töpper admits Facelift sold too early and missed VC growth
“And I mean, if I look back, I think we sold too early.
Yeah.
Or we could have raised more to a fairly good valuation at that time.
And back then in 2017.
And I think we have grown much, we could have grown faster with more VC money inside.”
Teo TöpperMar 13, 2021▶ 9:061 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
AssertionNot checkable as stated
Facelift generates between $20M and $25M in ARR
“Our AR is about 20, twenty five million.”
Teo TöpperMar 13, 2021▶ 4:411 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
AssertionSupported
Facelift raised $15M roughly three and a half years post-launch
“No, we have raised after, after three years, three and a half years, we have raised fifteen million.”
Teo TöpperMar 13, 2021▶ 4:591 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
AssertionContradicted
Töpper: Facelift operates at approximately a 30% profit margin
“I mean, we have around, let's say, 3030 30% margin, so you can calculate it.”
Teo TöpperMar 13, 2021▶ 9:511 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Disclosure
Töpper: Facelift pays sales reps a 10% commission on new deals
“It's about 10% of the new best sale to be very concrete.”
Teo TöpperMar 13, 2021▶ 11:581 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
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