The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Facelift co-founders sold company to strategic investor DuMont via equity swap
“And then in 2017, we sold, we started selling the company to a strategic investor. Where we now have a share on the holding structure. So we swapped basically.”
Teo Töpper Mar 13, 2021 ▶ 7:24 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
What-if
Teo Töpper admits Facelift sold too early and missed VC growth
“And I mean, if I look back, I think we sold too early. Yeah. Or we could have raised more to a fairly good valuation at that time. And back then in 2017. And I think we have grown much, we could have grown faster with more VC money inside.”
Teo Töpper Mar 13, 2021 ▶ 9:06 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Assertion Not checkable as stated
Facelift generates between $20M and $25M in ARR
“Our AR is about 20, twenty five million.”
Teo Töpper Mar 13, 2021 ▶ 4:41 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Assertion Supported
Facelift raised $15M roughly three and a half years post-launch
“No, we have raised after, after three years, three and a half years, we have raised fifteen million.”
Teo Töpper Mar 13, 2021 ▶ 4:59 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Assertion Contradicted
Töpper: Facelift operates at approximately a 30% profit margin
“I mean, we have around, let's say, 3030 30% margin, so you can calculate it.”
Teo Töpper Mar 13, 2021 ▶ 9:51 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Disclosure
Töpper: Facelift pays sales reps a 10% commission on new deals
“It's about 10% of the new best sale to be very concrete.”
Teo Töpper Mar 13, 2021 ▶ 11:58 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Assertion Not checkable as stated
Töpper: Facelift gross revenue churn was around 20%
“The growth revenue churn the churn was about 20%.”
Teo Töpper Mar 13, 2021 ▶ 12:29 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Assertion Not checkable as stated
Facelift's largest enterprise customer generates $50,000 monthly revenue
“The highest AR is about 50,000.”
Teo Töpper Mar 13, 2021 ▶ 16:25 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Assertion Not checkable as stated
Facelift's largest client deploys platform to 30,000 insurance agents
“That's a client. It's from the insurance business. They have a lot of agents in the field and everyone for them is using our product in terms of getting the social strategy right on the ground. And they have about. 30,000 users running live on the system.”
Teo Töpper Mar 13, 2021 ▶ 16:52 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Disclosure
Töpper: Facelift pricing starts at $1,500 per month for six users
“I was starting, we're starting at 1500. It includes six users and it goes up to whatever, 50,000 a month.”
Teo Töpper Mar 13, 2021 ▶ 2:20 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Disclosure
Facelift pitched its initial enterprise clients using Photoshop mockups
“And we started Bootstrapped. We had actually no funding, nothing at all, nothing from our family, and we really started with just a bunch of Photoshop files, which we showed our client and told them this is our product.”
Teo Töpper Mar 13, 2021 ▶ 2:43 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
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