Assertion certainty 4/5 debate potential 1/5

Facelift's largest client deploys platform to 30,000 insurance agents

Teo Töpper · 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR · Mar 13, 2021 · at 16:52

Facelift co-founder Teo Töpper explains why their top account pays $600k per year.

0:00 / 0:18exact quote · 18.1s
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“That's a client. It's from the insurance business. They have a lot of agents in the field and everyone for them is using our product in terms of getting the social strategy right on the ground. And they have about. 30,000 users running live on the system.”

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More from Teo Töpper

Assertion Supported
Facelift co-founders sold company to strategic investor DuMont via equity swap
“And then in 2017, we sold, we started selling the company to a strategic investor. Where we now have a share on the holding structure. So we swapped basically.”
Teo Töpper Mar 13, 2021 ▶ 7:24 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
What-if
Teo Töpper admits Facelift sold too early and missed VC growth
“And I mean, if I look back, I think we sold too early. Yeah. Or we could have raised more to a fairly good valuation at that time. And back then in 2017. And I think we have grown much, we could have grown faster with more VC money inside.”
Teo Töpper Mar 13, 2021 ▶ 9:06 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Assertion Not checkable as stated
Facelift generates between $20M and $25M in ARR
“Our AR is about 20, twenty five million.”
Teo Töpper Mar 13, 2021 ▶ 4:41 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Assertion Supported
Facelift raised $15M roughly three and a half years post-launch
“No, we have raised after, after three years, three and a half years, we have raised fifteen million.”
Teo Töpper Mar 13, 2021 ▶ 4:59 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Assertion Contradicted
Töpper: Facelift operates at approximately a 30% profit margin
“I mean, we have around, let's say, 3030 30% margin, so you can calculate it.”
Teo Töpper Mar 13, 2021 ▶ 9:51 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
Disclosure
Töpper: Facelift pays sales reps a 10% commission on new deals
“It's about 10% of the new best sale to be very concrete.”
Teo Töpper Mar 13, 2021 ▶ 11:58 1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR
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