augmented reality

“The next generation, as we move to augmented reality, you'll just be looking at it and waving your hand at it, and so you have direct physical interaction from one extreme to then to a complete opposite extreme.”

“But this is what the spray paint model gives us. It's complete trash.”

“And so I think I can add to my list dentistry as being, you know, a really good application of AR.”

“So all of those things are done these days. X-ray vision, seeing the invisible, changing size, teleportation, done in the area of augmented reality.”

“My definition of AR is, is not really a technical definition. It's an experiential definition, which is integrating digital information into real world experiences in real time. Ok, it's not fundamentally about technology. It's fundamentally about people and t…”

“If you're just stuck with my viewpoint, seeing through my eyes, that's not really the same as if you were standing here with me and we were looking at something together. So the ability to have a independent viewpoint and the ability to independently explore t…”

“And I think that we're probably, and actually we're going to move to this point where one device is going to be able to handle both, whether that's fully contained VR Or switch, you know, on some continuum to an AR overlay.”

“My sort of framework for it is VR will be more about play, because it's a fully, you know, it's a fully invented world, whether, I personally think it'll be less, I think games will be big, but I think it'll be a lot of like what's happening with the Hollywood…”

“The big bottleneck with AR is to do it well, for most applications, you're going to need very good machine vision. Right. Because you're going to, you don't want, if you have the real world there, you want to have the virtual overlay interact with the real wor…”

“VR is going to be, well, is first to market already. I mean, with the Samsung Gear VR that came out in December, we have a consumer product for sale. That is a big, that's a big leap, leap to make. And then certainly I think that more of the technical problems…”

“The idea behind behind VR and also AR, which we'll get to in a second, is that it really eliminates that, that final reason that you actually would ever have to go to a store.”

“What makes mobile devices like smartphones so powerful is it can fill kind of the empty times throughout your day... Whereas, you know, with VR, you're not gonna fill empty time. AR, you know, the case could be made that you could use in that way.”

“To a lot of people who find VR too weird, AR feels like it must be more normal, because I still get to see everybody, and I think it's actually a little bit of an intellectual crutch for people who just can't quite come to grips with VR.”

“I think this was the first, I would say, like a massive game that showed light AR meaning You could get some experience of rudimentary augmented reality without an additional hardware.”

“The two big things that are next for Apple are on the one hand VR, or potentially AR, and then on the other hand cars. But just from looking at the state of the technology, but those are both basically two, three, four years away.”

“We're sort of in the stage of the medium now, ah, where, where everybody's working on the underlying infrastructure technologies and, ah, kind of the first experiences around those, and it doesn't matter, ah, you know, if it's AR or VR, ah, the investments tha…”

“You're never going to go to an event like this and meet someone where you're pretty sure you've seen them before, but you don't remember their name. You're never going to have that awkward exchange because their LinkedIn profile is going to be floating above t…”

“With that said, AR is a couple years out, even relative to VR in terms of difficulties around optics, in terms of computer vision.”

“You have to make a headset that you're not embarrassed to wear in public, so maybe Apple can do it but probably gonna be a couple years.”

“But I think AR is, is nowhere close to its iPhone moment in the sense that the price point is sufficiently far beyond what most people would be able to afford right away.”

“I think VR is going to be like a thousand times bigger.”

“AR is gonna have more near-term impact than VR.”

“Yeah, I think actually I'd go so far as to say it may be the case that voice actually is the key to the AR world. Like voice may be the thing. Voice may actually be the foundation of the whole thing.”

“We absolutely do not need AR and VR in order to build the metaverse.”

“By its nature, when you're in an AR experience, it is or it should be somehow tied to the environment you're sitting in. Because if it's not, it's just VR. It's just kind of bad VR.”

“We absolutely do not need AR and VR in order to build the metaverse.”

“The luxury, the sort of lens product was a state of the art AR product, like augmented reality product. We did not call it augmented reality for four years. And we actually implicitly banned it inside a company to call it an augmented reality because that's te…”

“Both VR and AR, like, it's crystal clear. The known killer apps right now are games, like, by a very wide margin.”

“There's a lot of people in tech who are like, yeah, AR will eventually happen. That's not how it fucking works, man. You have to stop And put the money and the time and do it. Like somebody has to stop and do it.”