Dominguez: VR is in a nuclear winter and AR is very cold
Sofia Dominguez · #45 Whatever Happened to Virtual Reality? · Mar 3, 2025 · at 14:03
Sofia Dominguez, founder of Svrf, describes the downturn in investor sentiment and adoption for VR and AR.
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“VR is in a nuclear winter and AR is in like a very cold.”
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More from Sofia Dominguez
Dominguez: Immersive media will produce dedicated search engines like prior formats
“Search engines evolve out of every new content type. We've seen this in the past with the websites with Google, products and images with Pinterest, videos with YouTube, and GIFs with Giphy. Immersive content will be no different.”
Dominguez: Disliking appearance is the primary reason people avoid video chat
“Because the number one reason why people don't video chat is because they don't like the way that they look. So if you can change that that allows more and more people to share video, to talk on video, et cetera.”
Dominguez: The creation of immersive 3D and 360 content is growing
“The type of content that works in this new realm we call immersive content. We define it as three 60 degree photos and videos, three D objects and environments, three D masks, filters, and lenses. And the creation of this content is growing exponentially.”
Dominguez: SVRF is partnered with AR platform Metaverse
“Today we're partnered with this company called Metaverse, And so what they allow is you can very easily build AR experiences. And so we provide them with a database of content that allows their users to like more readily build these type of experiences.”