The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 86 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Marlin: Microsoft acquiring LinkedIn has zero strategic fit
“I contrast that with Microsoft buying LinkedIn, and I should say that I love LinkedIn. I'm one of the first thousand users of LinkedIn. We use it extensively in my company. I think it's a great service, and yet I think it has zero strategic fit with Microsoft …”
Mehrguth: 50% of LinkedIn Industry Targeting Data Is Inaccurate
“So like 99.9% of people who advertise on LinkedIn use the industries to target. You know, I'm talking about when you're running a LinkedIn ad and it's like industry computer software. What I found is 50% of that data is incorrect. And so most of our clients co…”
LinkedIn Sent Simultaneous Cease-and-Desists to Multiple Data Startup CEOs
“There are many CEOs that I'm very close with just through the show that contacted me several days ago that said they all around the same time, you know, got cease and desist letters from LinkedIn, you know, them just trying to protect their data.”
Publicizing a competitor's cease-and-desist is the ultimate startup PR play
“This is the single greatest PR opportunity for a company that is three weeks old. That has ever existed in the history of the world. Because I'll go from a LinkedIn guy to every single Sixth Sense customer knowing exactly what we do at RBDB.”
Siu: LinkedIn throttles frequent personal posts, but not company pages
“On LinkedIn they will throttle you if you're posting many times on your personal page, but they don't throttle you on your company page”
Hyman: Companies without data scientists on LinkedIn are not doing real AI
“And one quick check that I suggest to businesses is go out on LinkedIn and see whether there are any data scientists. If they're not, then there's not really AI going on.”
Mehrguth: Passing LinkedIn gated-content leads to SDRs fails
“Like you download an asset and then you try to send it to an SDR. And the SDR hates your guts because they call them and they've never read the asset before and the timing's not right.”
Moubeche: LinkedIn groups are terrible due to poor reach
“So LinkedIn groups are terrible. LinkedIn are, they're like so bad with it. Like the rich is, is just very, very sad.”
Moubeche: LinkedIn groups are terrible for community building due to poor reach
“So LinkedIn groups are terrible. LinkedIn are, they're like so bad with it. Like the reach is, is just very, very sad.”
Adrian Russo: Recruit Locator beats LinkedIn Recruiter on search result count and relevancy
“We have LinkedIn search, which actually provides a more robust search than LinkedIn. We actually have a video out there where we beat, you know, LinkedIn recruiter search results by number and relevancy.”
Kenney: Email Remains One of the Most Personal Forms of Digital Communication
“I think it's one of the most personal forms of communication in this day and age where you can get DM'd anywhere. You can get hit up on LinkedIn. Like it's personal. It's literally your home address. So I firmly believe in the future of email.”
Myers: LinkedIn has only 3% to 5% of Ivy League resumes
“LinkedIn only has about three to five percent of Ivy League resumes on their platform.”
Myers: Ripple's platform is already more powerful than LinkedIn for students
“I think I really believe we can build a system that's way more, I mean, it's already way more powerful than what LinkedIn has.”
Breaz: Bant.io tool pulls email addresses from 70% of LinkedIn profiles
“I would say LinkedIn is one of our main data sources. We've got our own tool that is too much to say plugs into LinkedIn, but it's a software that basically pulls the email addresses off any LinkedIn profile. Well, I would say, 70% of those.”
Suter: Standalone relationship apps fail without primary messaging integration
“I think at the end of the day, there's just not room for a third thing, you know, like, I've got the apps that I go to message with people, I've got my CRM and sort of my business stack applications, do I really have room in my life for something in the middle…”
Hill: Exact dates and team engagement drive customer advocacy on LinkedIn
“Number one is to give them an exact day, Number two, to give them an exact scope. So we'd love to know why you came from MailChimp or why you came from Brevo or ConvertKit to active campaign. So specific day, specific scope, and then some amount of reciprocity…”
Lemlist sold Lempod at $600K ARR before LinkedIn banned engagement pods
“We sold that business when it was doing 600 K in annual recurring revenue, and it was right before LinkedIn completely went against the pods and were very aggressive against them, so I don't recommend using pods anymore, even if Lempod is still active from the…”
LinkedIn direct-incentive conversation ads remain effective even after four years
“This tactic, we've been using it maybe for four years now. It hasn't been exhausted. All of my customers use it. It hasn't been exhausted.”
Robinson spends $50,000 monthly on LinkedIn audience and video production
“Like, the consultant I use is, 12,500 dollars a month, but we're using it for four people. It's an integral part of our PLG, so I'm paying somebody who works with him 15 grand to manage outbound communication off of my profile, and set meetings, and move peopl…”
James Ski Closed a $3,000 B2B Deal Originating From TikTok
“A week later, I sold him a package for 3000 dollars. That was directly related because he saw me on TikTok, but he messaged me on LinkedIn.”
Allouche: Metadata generated 600 monthly demos via incentivized ads
“Last month, 600 demos from this campaign.”
Blagojević: Engagement-based LinkedIn outreach yields 40% to 80% response rates
“This is just some examples you see, like acceptance rate, a minimum of 60%, some of them Close to 90 and response rate. Yeah. Anywhere from 40 to 80%, which is amazing, which is like, usually if you're just reaching out cold, the numbers are much, much worse.”
Blagojević: Inbound LinkedIn leads take two quarters of consistency to materialize
“The third type of results is inbound, you know, requests, and this starts to happen usually. Let's say after two quarters of being consistent, it's not something that happens quickly.”
Scraping competitor Facebook groups yielded a 72% LinkedIn connection acceptance rate
“We scraped these Facebook groups. I think at that time point we used Phantombuster to gather these emails and convert them into LinkedIn profiles. And then we uploaded that CSV file into Expondi. These are results of that specific campaign. And with a more tha…”
Targeting LinkedIn post engagers yields a 70% to 75% connection acceptance rate
“And on average if you decide to use it and want to follow up people on LinkedIn with this strategy it still achieves Kind of a 70, 75% acceptance rate.”
Breakcold abandoned Twitter for cold outreach due to poor conversion quality
“Our target audience was not on Twitter, even though we managed to do a lot of impressions there, and so our acquisition channel right now are called emails and LinkedIn”
Mehrguth: LinkedIn advertising delivers firmographics but lacks buyer intent
“The problem with LinkedIn is it has firmographics, but it doesn't have intent.”
Mehrguth: LinkedIn conversation ads are 70% cheaper than sponsored content
“We don't ever do a bid for less than five dollars, for example, because it's this valuable real estate, and it's about 70% cheaper than sponsored content.”
Bradley-Chernis: Managing Facebook and LinkedIn integrations absorbed 75% of Lately's resources
“And that actually, 75% of my headache as far as resources go, is just dealing with Facebook and LinkedIn and all their bullshit, right? And I didn't understand that Lately could actually function and live without that, so it could be an extension of all the ot…”
Gupta: Cold LinkedIn DMs average 15% response rates versus 2% for email
“Because the average response rate to a cold LinkedIn DM is something like 15%, while the average response rate to a cold email is something like two percent.”
Expandi is investing profits into new products to reduce its LinkedIn dependency
“Apart in the company bank account, we invested a lot of things in the beginning with our own money, so we took that back as well, and we investing at the moment a lot in in new products, so we hired some additional developers who are focusing on developing new…”
Hager: Clutch has no hiring page, relying exclusively on inbound talent
“So we don't have a hiring page on our website at all. Everybody who has joined has had to reach out to me via LinkedIn or something else.”
Wooly reached $2M in revenue with zero paid marketing spend
“We, I use LinkedIn and we have done zero marketing.”
Phil Strazzulla claims his platform offers lower CPA than G2 and LinkedIn
“Your CPC, your CPA is much lower relative to AdWords, LinkedIn, Capterra, G two, sort of all the best alternatives.”
Bice: LinkedIn for B2B is what Facebook was for B2C
“So if you're in B to B, you know, LinkedIn, this is like Facebook was in B to C 10 years ago. I mean, it's just it's an open area. The growth is tremendous. You know, it is the place to be if you want to grow in B to B.”
Bice: B2B companies only need a website, LinkedIn, and email
“You can create real growth out of just three channels in B to B. You've got your website, LinkedIn and email. You tie those together, understand the customer journey. You've got the whole model of what you need in order to grow your business.”
Microsoft and LinkedIn dwarf all other sales solution providers combined
“And, like, in our space, Microsoft is the big player. And so all of us combined Have nothing on on the size and scope of LinkedIn and Microsoft as a sales solutions provider. And so I view Microsoft as the 800 pound gorilla, and then there's a whole sort of li…”
Girard: Fruit Street Raises $200K Monthly From Doctors via LinkedIn
“And so if you looked at a 48 month graph of the company, which is how old we are we've raised a little bit over 200,000 dollars per month from physicians just through crowdfunding and LinkedIn advertising.”
Job board consolidation leaves employers with only a handful of vendors
“The consolidation of this of this job board industry is, is a little bit scary for employers though, because, you know, they really only have like a handful of people to choose from these days. So you know, the employers, they have to advertise either with, yo…”
Teshima: LinkedIn lacks data on connection strength
“And LinkedIn's great. Don't get me wrong. It's a fantastic business network. It just doesn't have the strength of connection.”
Cabrera: LinkedIn and Salesforce run all sales compensation through Xactly
“LinkedIn, Salesforce.com, you know, they, these companies pay a hundred percent of their sales forces using our tool.”
Emergence spun Crunchbase from AOL to build a next-gen Dun & Bradstreet
“So when we spun it out of AOL, we had the thesis that we could create a next gen B to B database. So think of next gen Dan and Bradstreet with a much more efficient and organic data acquisition model. So think of LinkedIn, but for companies instead of for peop…”
LinkedIn's Rich Professional Data Ensures Its Place in B2B Ad Budgets
“What's so rad about LinkedIn is that data set that they have. I mean, they know skills, they know the content you're interested in, they know your job history, they know your education, they know the people that you network with. So you can imagine from an adv…”
LinkedIn's Ad Scale Will Never Match Facebook Due to Audience Focus
“From the scale standpoint, no, you know, like it's a B to B focused audience. The audience of professionals that they go after are, you know, high talent, high income professionals. So, you know, as opposed to janitors on the far end of the spectrum, you know,…”
Ad Platforms Like LinkedIn and Facebook Cannot Grade Their Own Attribution
“You need to have kind of a Switzerland, if you will, for doing attribution or marketing measurement where, you know, LinkedIn should not be the company that you go to have them prove the value of their advertising.”
Candito: Enterprise CRM will be a tight race between Salesforce and Microsoft
“I think there's a lot of technology tied to the Related IQ acquisition. That makes that a pretty exciting play, and I have not taken my eye off what LinkedIn and Microsoft are going to be able to do together, where I've heard some good things about Dynamics, s…”