This episode carries Stefan Smulders's own address, with nobody on the show putting
questions to them. It still counts as said, and it is kept out of every score on their page.
Expandi founder Stefan Smulders explains conversion metrics from scraping post engagements at the Founder 500 conference.
0:00 / 0:12exact quote · 13.0s
720p mp4 · rendered on demand · StarZero watermark
“And on average if you decide to use it and want to follow up people on LinkedIn with this strategy it still achieves Kind of a 70, 75% acceptance rate.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Stefan Smulders
Disclosure
Expandi artificially boosted its content reach by self-upvoting articles using VPNs
“And we used different VPNs to access it through different IPs and upvote all these articles to get a much more reach.”
Stefan SmuldersOct 18, 2022▶ 30:05Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
AssertionNot checkable as stated
Expandi operates at roughly a 70% profit margin across its total revenue
“No, we are very profitable.
We have an
I think from all the revenue of 70, 70% is profit.”
Stefan SmuldersApr 20, 2021▶ 21:48Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
AssertionNot checkable as stated
Bootstrapped Expandi hit $3.1M ARR in year one and $7M recently
“Our run rate. We hit in our Stripe account mid-November, 2019 at zero dollars. Within one year, we closed at somewhere around 3.1 million. Last year we hit six million in annual run rate, and recently we reached a seven million.”
Stefan SmuldersOct 18, 2022▶ 3:36Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
AssertionNot checkable as stated
Scraping competitor Facebook groups yielded a 72% LinkedIn connection acceptance rate
“We scraped these Facebook groups. I think at that time point we used Phantombuster to gather these emails and convert them into LinkedIn profiles. And then we uploaded that CSV file into Expondi. These are results of that specific campaign. And with a more tha…”
Stefan SmuldersOct 18, 2022▶ 13:03Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
AssertionNot checkable as stated
Expandi reached $1M ARR relying solely on manual content distribution, ignoring SEO
“We invested a lot in manual content distribution, and up towards the one million in annual run rate, we did not even optimize any article in terms of a SEO.”
Stefan SmuldersOct 18, 2022▶ 18:14Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Disclosure
Smulders built Expandi entirely bootstrapped without raising outside venture capital
“No, it's all bootstrapped.”
Stefan SmuldersApr 20, 2021▶ 9:49Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 2,600 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.