Expandi

33 statements across 5 episodes · 15 bullish · 0 bearish · 4 people on the record · first statement Apr 20, 2021 by Stefan Smulders · said 58 times in 9 episodes since 2021 · across every show →

Mentions by year

brought up most by Stefan Smulders (36), Nathan Latka (7), Sarov Gupta (3), Mahir Iskender (2), Donna Valario (1)

tap a year for its mentions
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every mention, scene by scene, with the transcript →

Everything said about Expandi, oldest first

Apr 20, 2021 positive
Disclosure
Smulders built Expandi entirely bootstrapped without raising outside venture capital
“No, it's all bootstrapped.”
Stefan Smulders Apr 20, 2021 ▶ 9:49 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Assertion Not checkable as stated
Expandi generates $300K monthly from direct subscriptions and $150K from white-labels
“We have 300 K revenue at the moment per month from people who are paying straight with their card on the website. And somewhere around 150 K. Coming from agencies and white labels.”
Stefan Smulders Apr 20, 2021 ▶ 14:14 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Disclosure
Expandi gives all employees quarterly bonuses and 10% raises for hitting goals
“What we do is that we have a quarter bonus. It's along all the company. So we will give everybody 500 net per quarter. If we reach reach the goals and we have a salary increasement of 10% for the well-performing people.”
Stefan Smulders Apr 20, 2021 ▶ 23:40 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 neutral
Assertion Not checkable as stated
Expandi achieved its massive revenue scale with a team of just 22
“We have 22 people.”
Stefan Smulders Apr 20, 2021 ▶ 14:36 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Assertion Not checkable as stated
Smulders: Expandi manages over 10,000 active LinkedIn accounts
“We managing more than 10,000 active accounts in the expand the software along all the user ways, so including the white list.”
Stefan Smulders Apr 20, 2021 ▶ 13:10 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Assertion Not checkable as stated
Smulders personally ran over 700 product demos for agencies in five months
“So in the beginning, I ran more than 700 demos in five months with only agencies myself to understand Why are they making a decision to pick Expondi and not one of our competitors to have a better understanding about how we can position Expondi.”
Stefan Smulders Apr 20, 2021 ▶ 10:06 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 neutral
Assertion Not checkable as stated
Expandi spends between $40,000 and $45,000 per month on total marketing costs
“So if I count all these costs together that's somewhere around For 40, 40 K, 45 K a month.”
Stefan Smulders Apr 20, 2021 ▶ 19:59 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 positive
Assertion Not checkable as stated
Expandi attracts 14,000 to 15,000 weekly unique visitors to its website
“We have more than five, 14, 15,000 unique visitors per week on our website.”
Stefan Smulders Apr 20, 2021 ▶ 17:52 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Assertion Not checkable as stated
Expandi has 155 white-label partner agencies and roughly 2,000 direct subscribers
“We have 155 white labels running, so that are actually the customers, and we have somewhere around 2000, I think 1970 or so people who are paying a subscription on the site, but they can also manage more LinkedIn account, of course.”
Stefan Smulders Apr 20, 2021 ▶ 13:37 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 neutral
Assertion Not checkable as stated
Expandi sees $35,000 to $40,000 in monthly churn and account downgrades
“So the, I think it's somewhere around the turns and downgrades, 35 K a month, 40 K a month.”
Stefan Smulders Apr 20, 2021 ▶ 15:48 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 positive
Assertion Not checkable as stated
Expandi ended 2020 with $3.1 million in total annual revenue
“Yeah, we ended 3.1 million annual.”
Stefan Smulders Apr 20, 2021 ▶ 26:20 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Disclosure
Expandi is investing profits into new products to reduce its LinkedIn dependency
“Apart in the company bank account, we invested a lot of things in the beginning with our own money, so we took that back as well, and we investing at the moment a lot in in new products, so we hired some additional developers who are focusing on developing new…”
Stefan Smulders Apr 20, 2021 ▶ 22:30 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 neutral
Assertion Not checkable as stated
Smulders's prior LinkedIn agency peaked at around $100K monthly revenue
“It's best month, but that was later on, I think maybe 101 hundred K a month.”
Stefan Smulders Apr 20, 2021 ▶ 5:33 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 positive
Assertion Not checkable as stated
Expandi operates at roughly a 70% profit margin across its total revenue
“No, we are very profitable. We have an I think from all the revenue of 70, 70% is profit.”
Stefan Smulders Apr 20, 2021 ▶ 21:48 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 positive
Assertion Not checkable as stated
Expandi reached $445,000 in monthly recurring revenue by April 2021
“Last month we closed on 445 K dollar a monthly recurring revenue.”
Stefan Smulders Apr 20, 2021 ▶ 7:57 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 neutral
Assertion Not checkable as stated
Expandi pivoted to target only LinkedIn agencies before its 2019 launch
“So after, and I think it was September, we decided before we launched it globally, mid November, 2019. To focus on the global market and only on LinkedIn agencies”
Stefan Smulders Apr 20, 2021 ▶ 7:06 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 positive
Assertion Not checkable as stated
Expandi hit a $1 million annual revenue run rate in June 2020
“In June, 2020, we did one million annual.”
Stefan Smulders Apr 20, 2021 ▶ 8:26 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021 positive
Assertion Not checkable as stated
Expandi added $68,000 in net new monthly recurring revenue last month
“Yeah, for example, last month, in total, we wrote with 68,000 dollars monthly recurring, and so maybe we go with 110, and then 40 was downgrazed in terms, and then 70 was the goal.”
Stefan Smulders Apr 20, 2021 ▶ 16:22 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Apr 20, 2021
Assertion Not checkable as stated
Expandi drives approximately 300 trial signups per week through its website
“We have somewhere around 300 signups per week on our website. They are not, they start trialing with the seven days trial, and then we hope to convert as many as we can, and the other revenue stream is that we provide white labels, and they are exclusively for…”
Stefan Smulders Apr 20, 2021 ▶ 11:38 Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
Sep 13, 2021 bullish
Disclosure
Gupta: Senzilla Will Shift to Compete with ZoomInfo and Outreach
“I'm not going to stay in that space. I'm not going to compete with them. I, my sights are set more on the zoom input and outreach of the world than the expandee and ducks, because I feel, you know, the world is moving towards more multi-channel prospects tune …”
Sarov Gupta Sep 13, 2021 ▶ 14:17 Linkedin Automation Tool Bootstrapped to $25k/mo From Parents Basement, Big Profits
Sep 13, 2021
Assertion Partly supported
Latka: Expandi and Dux-Soup Are Bootstrapped at $4M–$5M Revenue
“Both of those examples you just said, they're both, I think, bootstrapped and doing four to five million revenue.”
Nathan Latka Sep 13, 2021 ▶ 13:52 Linkedin Automation Tool Bootstrapped to $25k/mo From Parents Basement, Big Profits
Sep 13, 2021 positive
Assertion Not checkable as stated
Gupta: Senzilla achieves 40% average connection acceptance rates on LinkedIn
“That's one of the reasons people are shifting to us in a large way from all the competitors in the market, like expandee, duck soup and all of these, because they are seeing that the acceptance rates on our platforms are much higher, like 40% on average.”
Sarov Gupta Sep 13, 2021 ▶ 13:39 Linkedin Automation Tool Bootstrapped to $25k/mo From Parents Basement, Big Profits
Oct 2, 2022 positive
Disclosure
Iskender uses Seamless.AI, Salesflow, and Expandi for Digno's outbound sales
“I use multiple tools. You know, we have we use like seamless, seamless AI, you know, you all heard of I use sales flow and actually I just signed up expand you.”
Mahir Iskender Oct 2, 2022 ▶ 13:29 How he bootstrapped to $45k MRR in under 6 months for Employee Engagement SaaS
Oct 18, 2022
Assertion Not checkable as stated
Expandi reached 50,000 to 60,000 unique monthly website visitors within one year
“At a certain point, we reached about 50, 60 K unique website visitors per month, and I think that was After a year. Something like that.”
Stefan Smulders Oct 18, 2022 ▶ 20:12 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 18, 2022 positive
Assertion Not checkable as stated
Bootstrapped Expandi hit $3.1M ARR in year one and $7M recently
“Our run rate. We hit in our Stripe account mid-November, 2019 at zero dollars. Within one year, we closed at somewhere around 3.1 million. Last year we hit six million in annual run rate, and recently we reached a seven million.”
Stefan Smulders Oct 18, 2022 ▶ 3:36 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 18, 2022
Assertion Not checkable as stated
Expandi funded its public launch by pre-selling $50K to 60 beta users
“From there on we thought maybe it's a good idea to approach all these 160 Better users we had to do them an offer, an annual offer, and with our agency experiences, we could help them with designing kind of a sequences, so that they could get results, and 60 o…”
Stefan Smulders Oct 18, 2022 ▶ 10:21 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 18, 2022
Disclosure
Expandi artificially boosted its content reach by self-upvoting articles using VPNs
“And we used different VPNs to access it through different IPs and upvote all these articles to get a much more reach.”
Stefan Smulders Oct 18, 2022 ▶ 30:05 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 18, 2022 positive
Assertion Not checkable as stated
Expandi hit $1M in revenue within six months of its 2019 launch
“We did a lot of things in distribution, so I tried to wrap up a couple of practical strategies we used, which drove us very easy to run a million in revenue within six months.”
Stefan Smulders Oct 18, 2022 ▶ 2:55 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 18, 2022 positive
Assertion Not checkable as stated
Scraping competitor Facebook groups yielded a 72% LinkedIn connection acceptance rate
“We scraped these Facebook groups. I think at that time point we used Phantombuster to gather these emails and convert them into LinkedIn profiles. And then we uploaded that CSV file into Expondi. These are results of that specific campaign. And with a more tha…”
Stefan Smulders Oct 18, 2022 ▶ 13:03 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 18, 2022
Assertion Not checkable as stated
Smulders claims 90% of Expandi's revenue is generated from inbound leads
“I think 90% of all our revenue came from inbound.”
Stefan Smulders Oct 18, 2022 ▶ 20:40 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 18, 2022 positive
Assertion Not checkable as stated
Targeting LinkedIn post engagers yields a 70% to 75% connection acceptance rate
“And on average if you decide to use it and want to follow up people on LinkedIn with this strategy it still achieves Kind of a 70, 75% acceptance rate.”
Stefan Smulders Oct 18, 2022 ▶ 28:27 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 18, 2022 neutral
Assertion Not checkable as stated
Expandi reached $1M ARR relying solely on manual content distribution, ignoring SEO
“We invested a lot in manual content distribution, and up towards the one million in annual run rate, we did not even optimize any article in terms of a SEO.”
Stefan Smulders Oct 18, 2022 ▶ 18:14 Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
Oct 2, 2023 positive
Assertion Supported
Latka: Expandi Founder Stefan Smulders Reached $8M in Revenue
“He's got an eight million in revenue now.”
Nathan Latka Oct 2, 2023 ▶ 5:05 SaaStock Starts Oct 16th in Dublin, 5000 SaaS Founders and Big Bootstrap Stage
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