Expandi has 155 white-label partner agencies and roughly 2,000 direct subscribers
Stefan Smulders · Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits · Apr 20, 2021 · at 13:37
Stefan Smulders is the founder of Expandi, a LinkedIn automation tool. He breaks down customer count between direct web subscribers and white-label agency clients.
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“We have 155 white labels running, so that are actually the customers, and we have somewhere around 2000, I think 1970 or so people who are paying a subscription on the site, but they can also manage more LinkedIn account, of course.”
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More from Stefan Smulders
Expandi artificially boosted its content reach by self-upvoting articles using VPNs
“And we used different VPNs to access it through different IPs and upvote all these articles to get a much more reach.”
Expandi operates at roughly a 70% profit margin across its total revenue
“No, we are very profitable.
We have an
I think from all the revenue of 70, 70% is profit.”
Bootstrapped Expandi hit $3.1M ARR in year one and $7M recently
“Our run rate. We hit in our Stripe account mid-November, 2019 at zero dollars. Within one year, we closed at somewhere around 3.1 million. Last year we hit six million in annual run rate, and recently we reached a seven million.”
Scraping competitor Facebook groups yielded a 72% LinkedIn connection acceptance rate
“We scraped these Facebook groups. I think at that time point we used Phantombuster to gather these emails and convert them into LinkedIn profiles. And then we uploaded that CSV file into Expondi. These are results of that specific campaign. And with a more tha…”