Stefan Smulders discusses Expandi's revenue retention and churn dynamics with host Nathan Latka.
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“So the, I think it's somewhere around the turns and downgrades, 35 K a month, 40 K a month.”
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More from Stefan Smulders
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Expandi artificially boosted its content reach by self-upvoting articles using VPNs
“And we used different VPNs to access it through different IPs and upvote all these articles to get a much more reach.”
Stefan SmuldersOct 18, 2022▶ 30:05Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
AssertionNot checkable as stated
Expandi operates at roughly a 70% profit margin across its total revenue
“No, we are very profitable.
We have an
I think from all the revenue of 70, 70% is profit.”
Stefan SmuldersApr 20, 2021▶ 21:48Linkedin Automation Tool Breaks $5m, Grows 5x yoy, Bootstrapped with $1m in Profits
AssertionNot checkable as stated
Bootstrapped Expandi hit $3.1M ARR in year one and $7M recently
“Our run rate. We hit in our Stripe account mid-November, 2019 at zero dollars. Within one year, we closed at somewhere around 3.1 million. Last year we hit six million in annual run rate, and recently we reached a seven million.”
Stefan SmuldersOct 18, 2022▶ 3:36Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
AssertionNot checkable as stated
Scraping competitor Facebook groups yielded a 72% LinkedIn connection acceptance rate
“We scraped these Facebook groups. I think at that time point we used Phantombuster to gather these emails and convert them into LinkedIn profiles. And then we uploaded that CSV file into Expondi. These are results of that specific campaign. And with a more tha…”
Stefan SmuldersOct 18, 2022▶ 13:03Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
AssertionNot checkable as stated
Expandi reached $1M ARR relying solely on manual content distribution, ignoring SEO
“We invested a lot in manual content distribution, and up towards the one million in annual run rate, we did not even optimize any article in terms of a SEO.”
Stefan SmuldersOct 18, 2022▶ 18:14Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
AssertionNot checkable as stated
Targeting LinkedIn post engagers yields a 70% to 75% connection acceptance rate
“And on average if you decide to use it and want to follow up people on LinkedIn with this strategy it still achieves Kind of a 70, 75% acceptance rate.”
Stefan SmuldersOct 18, 2022▶ 28:27Free Customer Formula: How I grew Expandi from $0 to $7m in 20 months without spending money on ads
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