Casey Hill

CMO, DoWhatWorks · 1 appearance on the record.

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executiveoperatorfounderLinkedIn ↗dowhatworks.io ↗

Casey Hill specializes in organic demand generation, email marketing, and conversion rate optimization, notably scaling ActiveCampaign's organic growth channels. He previously worked at TechValidate, founded Hill Growth Consulting, and provides SaaS growth advisory services to institutional investors.

9statements → 4claims → 0claims resolved → 4/5average certainty → 1.44/5average debate potential → ≈4.5/5argument clarity, estimated →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 3 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Casey argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Casey Hill on measured tape to publish a rate. This says nothing about how they speak.

Everything Casey Hill said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Hill: Podcast guesting requires booking 20-30 niche appearances monthly for ROI
“If you plan on only doing two or three podcasts, just don't even do it. You will not. I have very, very rarely seen ROI. I've not only implemented this at two organizations, but I've also helped hundreds of brands get into this motion. You want to do at least …”
Casey Hill Aug 27, 2024 ▶ 10:28 How ActiveCampaign hit $100m ARR on way to $300m
Insight
Hill: Exact dates and team engagement drive customer advocacy on LinkedIn
“Number one is to give them an exact day, Number two, to give them an exact scope. So we'd love to know why you came from MailChimp or why you came from Brevo or ConvertKit to active campaign. So specific day, specific scope, and then some amount of reciprocity…”
Casey Hill Aug 27, 2024 ▶ 4:17 How ActiveCampaign hit $100m ARR on way to $300m
Assertion Not checkable as stated
ActiveCampaign generates over 50,000 software trials per month
“I can tell you that as a brand ActiveCampaign, you know, does north of 50,000 trials a month.”
Casey Hill Aug 27, 2024 ▶ 15:31 How ActiveCampaign hit $100m ARR on way to $300m
Insight
Hill: Target $30–$60 CPM for short-form influencer video, $100–$200 for long-form
“What I'd recommend is if you're looking at short form content targeting a CPM of 30 to 60 dollars, if you're going for long form video content, That number can get pushed up quite a bit, a hundred, even 200 dollars CPM for long form content.”
Casey Hill Aug 27, 2024 ▶ 18:24 How ActiveCampaign hit $100m ARR on way to $300m
Assertion Not checkable as stated
ActiveCampaign sees roughly $50 CPMs on LinkedIn thought leader ads
“What I can tell you is that the CPM is pretty efficient on our thought leader ads around 50 dollar CPM.”
Casey Hill Aug 27, 2024 ▶ 2:58 How ActiveCampaign hit $100m ARR on way to $300m
Disclosure
ActiveCampaign generates over 300K weekly LinkedIn impressions through employee advocacy
“Our first goal was as a team to have 150,000 views a week, and then 200,250 thousand. And I think we're a little bit north of 300,000 a week. Impressions is what I'm talking about right now.”
Casey Hill Aug 27, 2024 ▶ 6:05 How ActiveCampaign hit $100m ARR on way to $300m
Assertion Not checkable as stated
HockeyStack tracked $27,000 in monthly ARR to Hill's personal LinkedIn
“Like they did a report last month. They can show 27,000 in direct revenue impacted by Casey's LinkedIn. Just my LinkedIn. Nathan Latka: 27,000 what? Customers? Casey Hill: 27,000 in ARR impacted.”
Casey Hill Aug 27, 2024 ▶ 14:22 How ActiveCampaign hit $100m ARR on way to $300m
Assertion Not checkable as stated
Hill generated 10 million annual impressions across LinkedIn, Reddit, and Quora
“We also do look at impressions, you know, ten million impressions over the last year between LinkedIn, six million impressions, Reddit, three million impressions, and the rest coming from Quora.”
Casey Hill Aug 27, 2024 ▶ 14:59 How ActiveCampaign hit $100m ARR on way to $300m
Disclosure
Hill: ActiveCampaign pays 30 to 50 micro and mid-tier influencers
“It's about 30 to 50, and it's a blend between micro and mid-tier.”
Casey Hill Aug 27, 2024 ▶ 19:13 How ActiveCampaign hit $100m ARR on way to $300m

Appearances (1)

EpisodeDateSpeaking time
How ActiveCampaign hit $100m ARR on way to $300m Aug 27, 2024 13m
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