Hill generated 10 million annual impressions across LinkedIn, Reddit, and Quora
Casey Hill · How ActiveCampaign hit $100m ARR on way to $300m · Aug 27, 2024 · at 14:59
Casey Hill details the brand awareness and social reach KPIs he is measured on as Senior Growth Marketing Manager at ActiveCampaign.
0:00 / 0:09exact quote · 9.5s
720p mp4 · rendered on demand · StarZero watermark
“We also do look at impressions, you know, ten million impressions over the last year between LinkedIn, six million impressions, Reddit, three million impressions, and the rest coming from Quora.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Casey Hill
Hill: Podcast guesting requires booking 20-30 niche appearances monthly for ROI
“If you plan on only doing two or three podcasts, just don't even do it. You will not. I have very, very rarely seen ROI. I've not only implemented this at two organizations, but I've also helped hundreds of brands get into this motion. You want to do at least …”
Hill: Exact dates and team engagement drive customer advocacy on LinkedIn
“Number one is to give them an exact day, Number two, to give them an exact scope. So we'd love to know why you came from MailChimp or why you came from Brevo or ConvertKit to active campaign. So specific day, specific scope, and then some amount of reciprocity…”
ActiveCampaign generates over 50,000 software trials per month
“I can tell you that as a brand ActiveCampaign, you know, does north of 50,000 trials a month.”
Hill: Target $30–$60 CPM for short-form influencer video, $100–$200 for long-form
“What I'd recommend is if you're looking at short form content targeting a CPM of 30 to 60 dollars, if you're going for long form video content, That number can get pushed up quite a bit, a hundred, even 200 dollars CPM for long form content.”