ActiveCampaign

“They learn quickly that customers, their customers that have an add-on like ours are three times more valuable as a customer.”

“And especially for some of the very marketing-heavy tools like ActiveCampaign, like MailChimp, these are designed for folks who are sending out, you know, e-commerce blasts to potentially tens of thousands of users, and that's a very important vertical to hand…”

“One is working from, with consultants, marketing automation consultants out there that are working with their clients and they become resellers either on a wholesale model or just a referral, like affiliate referral model. We also try to work directly with the…”

“We're so sick of MailChimp. We cannot deal with that bullshit anymore. So we're moving to ActiveCampaign.”

“Active Campaign because I was a reseller at Active Campaign and I know these tools and in all placement, we provide Active Campaign affiliate link and we have some customers from FitNove. We sell Active Campaign. And MailerLite and Pipedrive because now we are…”

“But we send them this email 10 minutes after, automatically, if they haven't converted, this stays about 15%. Of leads. About 50% of people that did not schedule. About 60% do, and then there's another 40%, and we save 15% of that 40%.”

“We also do look at impressions, you know, ten million impressions over the last year between LinkedIn, six million impressions, Reddit, three million impressions, and the rest coming from Quora.”

“If you plan on only doing two or three podcasts, just don't even do it. You will not. I have very, very rarely seen ROI. I've not only implemented this at two organizations, but I've also helped hundreds of brands get into this motion. You want to do at least …”

“What I'd recommend is if you're looking at short form content targeting a CPM of 30 to 60 dollars, if you're going for long form video content, That number can get pushed up quite a bit, a hundred, even 200 dollars CPM for long form content.”

“Number one is to give them an exact day, Number two, to give them an exact scope. So we'd love to know why you came from MailChimp or why you came from Brevo or ConvertKit to active campaign. So specific day, specific scope, and then some amount of reciprocity…”

“What I can tell you is that the CPM is pretty efficient on our thought leader ads around 50 dollar CPM.”

“The last confirmed sort of revenue metric that active campaign sort of corporate has put out was That the firm broke one hundred sixty five million bucks in ARR in 2021.”

“Our first goal was as a team to have 150,000 views a week, and then 200,250 thousand. And I think we're a little bit north of 300,000 a week. Impressions is what I'm talking about right now.”

“Like they did a report last month. They can show 27,000 in direct revenue impacted by Casey's LinkedIn. Just my LinkedIn. Nathan Latka: 27,000 what? Customers? Casey Hill: 27,000 in ARR impacted.”

“It's about 30 to 50, and it's a blend between micro and mid-tier.”

“I can tell you that as a brand ActiveCampaign, you know, does north of 50,000 trials a month.”