Insight
Kenney: Email Remains One of the Most Personal Forms of Digital Communication
“I think it's one of the most personal forms of communication in this day and age where you can get DM'd anywhere. You can get hit up on LinkedIn. Like it's personal. It's literally your home address. So I firmly believe in the future of email.”
Assertion Not checkable as stated
Brands Rank Podcasting and Email as Their Highest ROI Marketing Channels
“Anytime I ask a brand and say, Hey, what's, what's your highest ROI marketing channel? They'll usually say podcasting and then email.”
Disclosure
Kenney Withholds Ads From New Email Subscribers for 28 Days
“In fact, one of the things that we do is the way that our funnel works when we take a subscriber in is we don't introduce, we don't expose them to our advertisers until they've been in our funnel for at least 28 days until they hit a certain score within our s…”
Disclosure
Kenney Discounts Newsletter Sponsorships to Test Internal Product-Market Fit
“One of the reasons that we're adamant about testing and we even discount our rates for brands right now is to understand what types of products resonate with our audience, whether they are digital, whether they are service or whether they are some kind of offl…”
Disclosure
Kenney Plans to Cap Pursuit at Four Employees for Lifestyle Business
“I've always envisioned it more of a lifestyle business. And to me, that's three, four people max. I really don't envision the need for a huge team.”
Assertion Not checkable as stated
Kenney: Pursuit signed over 40 brand sponsors in eight months
“We've had over 40 in the past call it eight months. Authority brands and that's, it's sponsorships, right?”
Disclosure
Kenney Charges Newsletter Sponsors $30 to $40 Per 1,000 Opens
“It's between 30 and 40 dollars. But we're about to increase that to be more in line with the industry, but for us being a somewhat emerging Media company.”
Assertion Not checkable as stated
Kenney: Pursuit email open rate hovers around 39%
“Our open rates of brown just hovering just around 39%.”
Assertion Not checkable as stated
Kenney Drives a Two Percent Advertiser Click-Through Rate on Newsletter Opens
“Really the metric that I'm interested in is advertiser click-through rate, which for us is about two, it's about two percent which is high relative, relative to my, at least my knowledge of other email newsletters.”
Disclosure
Kenney Targets $800K to $900K Revenue for Pursuit in 2019
“Goal right now, if we're not including our expansion to the other monetization efforts is around 809 hundred K.”
Assertion Supported
Pursuit Pivoted From 600 Contributors to a Single-Author Newsletter
“We had over 600, we had folks like Gary Vee, Mark Manson, James Altucher, big name guys, as well as anyone who can contribute open contribution.”
Disclosure
Kenney: Pursuit sells about 30% of its ad inventory
“We're not even selling all of our inventory right now. We're about probably selling about 30% of it and for some specific reasons.”
Disclosure
Kenney: Pursuit will expand into events first, then digital products
“Probably digital and probably events. Frankly, there's a lot of interest. Everyone's always asking, oh, when are you going to do Chicago meetup, LA, New York, something like that. I think that'd be easy for us to scale it. There's no overhead initially. So we'…”
Assertion Not checkable as stated
Kenney's Pursuit Generated Just Under $100,000 in 2018 Revenue
“Just shy of a hundred.”
