Case Kenney, founder of Pursuit, outlines his 2019 baseline revenue benchmarks on Nathan Latka's podcast.
0:00 / 0:06exact quote · 6.7s
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“Goal right now, if we're not including our expansion to the other monetization efforts is around 809 hundred K.”
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More from Case Kenney
Insight
Kenney: Email Remains One of the Most Personal Forms of Digital Communication
“I think it's one of the most personal forms of communication in this day and age where you can get DM'd anywhere. You can get hit up on LinkedIn. Like it's personal. It's literally your home address. So I firmly believe in the future of email.”
Case KenneyMar 15, 2019▶ 1:591329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
AssertionNot checkable as stated
Brands Rank Podcasting and Email as Their Highest ROI Marketing Channels
“Anytime I ask a brand and say, Hey, what's, what's your highest ROI marketing channel? They'll usually say podcasting and then email.”
Case KenneyMar 15, 2019▶ 10:191329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Disclosure
Kenney Withholds Ads From New Email Subscribers for 28 Days
“In fact, one of the things that we do is the way that our funnel works when we take a subscriber in is we don't introduce, we don't expose them to our advertisers until they've been in our funnel for at least 28 days until they hit a certain score within our s…”
Case KenneyMar 15, 2019▶ 11:221329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Disclosure
Kenney Discounts Newsletter Sponsorships to Test Internal Product-Market Fit
“One of the reasons that we're adamant about testing and we even discount our rates for brands right now is to understand what types of products resonate with our audience, whether they are digital, whether they are service or whether they are some kind of offl…”
Case KenneyMar 15, 2019▶ 13:521329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Disclosure
Kenney Plans to Cap Pursuit at Four Employees for Lifestyle Business
“I've always envisioned it more of a lifestyle business. And to me, that's three, four people max. I really don't envision the need for a huge team.”
Case KenneyMar 15, 2019▶ 14:441329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
AssertionNot checkable as stated
Kenney: Pursuit signed over 40 brand sponsors in eight months
“We've had over 40 in the past call it eight months. Authority brands and that's, it's sponsorships, right?”
Case KenneyMar 15, 2019▶ 5:321329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
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