Disclosure certainty 4/5 debate potential 1/5

Kenney Targets $800K to $900K Revenue for Pursuit in 2019

Case Kenney · 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue · Mar 15, 2019 · at 15:11

Case Kenney, founder of Pursuit, outlines his 2019 baseline revenue benchmarks on Nathan Latka's podcast.

0:00 / 0:06exact quote · 6.7s
720p mp4 · rendered on demand · StarZero watermark
“Goal right now, if we're not including our expansion to the other monetization efforts is around 809 hundred K.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Case Kenney

Insight
Kenney: Email Remains One of the Most Personal Forms of Digital Communication
“I think it's one of the most personal forms of communication in this day and age where you can get DM'd anywhere. You can get hit up on LinkedIn. Like it's personal. It's literally your home address. So I firmly believe in the future of email.”
Case Kenney Mar 15, 2019 ▶ 1:59 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Assertion Not checkable as stated
Brands Rank Podcasting and Email as Their Highest ROI Marketing Channels
“Anytime I ask a brand and say, Hey, what's, what's your highest ROI marketing channel? They'll usually say podcasting and then email.”
Case Kenney Mar 15, 2019 ▶ 10:19 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Disclosure
Kenney Withholds Ads From New Email Subscribers for 28 Days
“In fact, one of the things that we do is the way that our funnel works when we take a subscriber in is we don't introduce, we don't expose them to our advertisers until they've been in our funnel for at least 28 days until they hit a certain score within our s…”
Case Kenney Mar 15, 2019 ▶ 11:22 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Disclosure
Kenney Discounts Newsletter Sponsorships to Test Internal Product-Market Fit
“One of the reasons that we're adamant about testing and we even discount our rates for brands right now is to understand what types of products resonate with our audience, whether they are digital, whether they are service or whether they are some kind of offl…”
Case Kenney Mar 15, 2019 ▶ 13:52 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Disclosure
Kenney Plans to Cap Pursuit at Four Employees for Lifestyle Business
“I've always envisioned it more of a lifestyle business. And to me, that's three, four people max. I really don't envision the need for a huge team.”
Case Kenney Mar 15, 2019 ▶ 14:44 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Assertion Not checkable as stated
Kenney: Pursuit signed over 40 brand sponsors in eight months
“We've had over 40 in the past call it eight months. Authority brands and that's, it's sponsorships, right?”
Case Kenney Mar 15, 2019 ▶ 5:32 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.