Case Kenney

10 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Mar 15, 2019 by Case Kenney · across every show →

On the record as a speaker too: Case Kenney's record, appearances and statements → this page counts the times other people say the name.

Everything said about Case Kenney, oldest first

Mar 15, 2019 positive
Disclosure
Kenney Plans to Cap Pursuit at Four Employees for Lifestyle Business
“I've always envisioned it more of a lifestyle business. And to me, that's three, four people max. I really don't envision the need for a huge team.”
Case Kenney Mar 15, 2019 ▶ 14:44 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Mar 15, 2019 bullish
Disclosure
Kenney Targets $800K to $900K Revenue for Pursuit in 2019
“Goal right now, if we're not including our expansion to the other monetization efforts is around 809 hundred K.”
Case Kenney Mar 15, 2019 ▶ 15:11 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Mar 15, 2019
Assertion Not checkable as stated
Kenney: Pursuit signed over 40 brand sponsors in eight months
“We've had over 40 in the past call it eight months. Authority brands and that's, it's sponsorships, right?”
Case Kenney Mar 15, 2019 ▶ 5:32 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Mar 15, 2019 positive
Disclosure
Kenney Discounts Newsletter Sponsorships to Test Internal Product-Market Fit
“One of the reasons that we're adamant about testing and we even discount our rates for brands right now is to understand what types of products resonate with our audience, whether they are digital, whether they are service or whether they are some kind of offl…”
Case Kenney Mar 15, 2019 ▶ 13:52 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Mar 15, 2019
Assertion Not checkable as stated
Kenney Drives a Two Percent Advertiser Click-Through Rate on Newsletter Opens
“Really the metric that I'm interested in is advertiser click-through rate, which for us is about two, it's about two percent which is high relative, relative to my, at least my knowledge of other email newsletters.”
Case Kenney Mar 15, 2019 ▶ 7:41 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Mar 15, 2019
Disclosure
Kenney: Pursuit sells about 30% of its ad inventory
“We're not even selling all of our inventory right now. We're about probably selling about 30% of it and for some specific reasons.”
Case Kenney Mar 15, 2019 ▶ 6:10 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Mar 15, 2019
Disclosure
Kenney Charges Newsletter Sponsors $30 to $40 Per 1,000 Opens
“It's between 30 and 40 dollars. But we're about to increase that to be more in line with the industry, but for us being a somewhat emerging Media company.”
Case Kenney Mar 15, 2019 ▶ 5:53 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Mar 15, 2019
Disclosure
Kenney Withholds Ads From New Email Subscribers for 28 Days
“In fact, one of the things that we do is the way that our funnel works when we take a subscriber in is we don't introduce, we don't expose them to our advertisers until they've been in our funnel for at least 28 days until they hit a certain score within our s…”
Case Kenney Mar 15, 2019 ▶ 11:22 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Mar 15, 2019
Assertion Not checkable as stated
Kenney: Pursuit email open rate hovers around 39%
“Our open rates of brown just hovering just around 39%.”
Case Kenney Mar 15, 2019 ▶ 7:03 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Mar 15, 2019
Disclosure
Kenney: Pursuit will expand into events first, then digital products
“Probably digital and probably events. Frankly, there's a lot of interest. Everyone's always asking, oh, when are you going to do Chicago meetup, LA, New York, something like that. I think that'd be easy for us to scale it. There's no overhead initially. So we'…”
Case Kenney Mar 15, 2019 ▶ 13:38 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
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