Hill: Podcast guesting requires booking 20-30 niche appearances monthly for ROI
Casey Hill · How ActiveCampaign hit $100m ARR on way to $300m · Aug 27, 2024 · at 10:28
Casey Hill, Senior Growth Marketing Manager at ActiveCampaign, describes the company's earned media strategy and podcast guesting playbooks to Nathan Latka.
0:00 / 0:17exact quote · 17.5s
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“If you plan on only doing two or three podcasts, just don't even do it. You will not. I have very, very rarely seen ROI. I've not only implemented this at two organizations, but I've also helped hundreds of brands get into this motion. You want to do at least 20 to 30 podcasts in one month in a Focused niche.”
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