ActiveCampaign
company on 7 shows · 16 statements across 7 episodes · said 197 times in 41 episodes since 2016
20VC 117 
Top Founders 63 
Startups For the Rest of Us 9 
We Live to Build 4 
Founder's Journal 2 
Mixergy 1 
A Product Market Fit Show 1
Mentions by year, every show
tap a year for its mentions
20VC 117Top Founders 63Startups For the Rest of Us 9We Live to Build 4Founder's Journal 2Mixergy 1A Product Market Fit Show 1
2025 6 mentions in 3 episodes 2 per episode
2024 23 mentions in 3 episodes 8 per episode
2023 1 mention in 1 episode
2022 4 mentions in 3 episodes 1 per episode
2021 23 mentions in 8 episodes 3 per episode
- API Integration Tool Hit $1k in MRR, Raised $150k on $1.4m Valuation
- How Funnel-Builder SaaS Convertri Used Affiliates to Hit $1.5m in ARR Without Raising Capital
- Cleaning Marketplace Hits $1.2m ARR, Now Scaling with $35k Franchises
- Bootstrapper Hits $88k MRR In Under 12 Months, Mortgages House Twice
- How He Built The Largest Rev Ops Community In The World (and $500k of revenue!)
- Episode 555 | Businesses You Can Bootstrap, W2 vs. Contract, Enterprise Pricing, and More
- Turning a $500k Course Into a $20k MRR SaaS Play. Next Russell Brunson?
- The First SaaS on BitClout will Replace Substack, Patreon
- every mention in 2021, scene by scene →
2020 14 mentions in 7 episodes 2 per episode
- 1746 Infusionsoft Employee #8 Launches New Venture, Passes $175k in MRR, 2500 SMB Customers
- PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's
- ButtonDown Email Is Niche Mailchimp, Hits $5k in MRR
- The 'No Blueprint' Truth Behind Selling Three Brands
- Trend.io Does $60k/mo Helping Brands Find MicroInfluencers
- Episode 499 | The (First) Six Stages of SaaS Growth
- Episode 495 | Advice, Competition, Marketing, and Managing Developers (A Rob Solo Adventure)
- every mention in 2020, scene by scene →
2019 120 mentions in 12 episodes 10 per episode
- 20VC Exclusive: Roy Bahat on Bloomberg Beta's New Fund, The Truth About Valuation That Very Few VCs Will Tell You & Why Founders of Venture Backed Startups Make The Best Angels
- 20VC: Mercury Founder Immad Akhund on Why Angel Investing Makes Founders Better Operators, The Right Way For Founders To Discuss and Present Competition To Investors & How To Think About Your Initial Wedge Into The Market and How It Expands Over Time
- 20VC: InVision Founder Clark Valberg on Why True Leadership is Like Writing, How To Be Truly Self-Aware & The Fundamental False Premise of Entrepreneurship
- 20VC: Guild Education's Rachel Carlson on The Benefits of Scaling Startups Outside of Silicon Valley, Why Mission and Margin Are So Tightly Integrated & Why Mums Are The Most Under-Utilised Asset In The Economy
- 20VC: Reddit CEO Steve Huffman on Scaling Teams; What Works and What Does Not, A CEO's Relationship with Stress and Managing It & How To Structure Internal Decision-Making Effectively
- 20VC: Clearbit Founder Alex MacCaw on How To Successfully Negotiate with Investors, What Value-Add Do VCs Really Bring & Why You Should Only Have Operators on Your Board
- 20VC: Brad Feld on Why Market Size At Early Stage Is Not Helpful, His Biggest Learnings From The Boom & Bust of The Dot Com and How The Best VCs Work For Their CEOs
- 20VC: Hiten Shah on The Right Way To Think About Depression, Control and Burnout, Why Nobody Really Knows What They Are Doing and How One Should Receive Advice As A Result & How To Gain Self-Awareness As A Leader
- 4 more episodes that year, every mention in 2019 →
2018 2 mentions in 1 episode
2017 1 mention in 1 episode
every mention on every show, scene by scene, with the transcript →
16 statements about ActiveCampaign, every show
Latka: ActiveCampaign publicly confirmed surpassing $165M ARR in 2021
“The last confirmed sort of revenue metric that active campaign sort of corporate has put out was That the firm broke one hundred sixty five million bucks in ARR in 2021.”
ActiveCampaign sees roughly $50 CPMs on LinkedIn thought leader ads
“What I can tell you is that the CPM is pretty efficient on our thought leader ads around 50 dollar CPM.”
Hill: Exact dates and team engagement drive customer advocacy on LinkedIn
“Number one is to give them an exact day, Number two, to give them an exact scope. So we'd love to know why you came from MailChimp or why you came from Brevo or ConvertKit to active campaign. So specific day, specific scope, and then some amount of reciprocity…”
ActiveCampaign generates over 300K weekly LinkedIn impressions through employee advocacy
“Our first goal was as a team to have 150,000 views a week, and then 200,250 thousand. And I think we're a little bit north of 300,000 a week. Impressions is what I'm talking about right now.”
Hill: Podcast guesting requires booking 20-30 niche appearances monthly for ROI
“If you plan on only doing two or three podcasts, just don't even do it. You will not. I have very, very rarely seen ROI. I've not only implemented this at two organizations, but I've also helped hundreds of brands get into this motion. You want to do at least …”
HockeyStack tracked $27,000 in monthly ARR to Hill's personal LinkedIn
“Like they did a report last month. They can show 27,000 in direct revenue impacted by Casey's LinkedIn. Just my LinkedIn. Nathan Latka: 27,000 what? Customers? Casey Hill: 27,000 in ARR impacted.”
Hill generated 10 million annual impressions across LinkedIn, Reddit, and Quora
“We also do look at impressions, you know, ten million impressions over the last year between LinkedIn, six million impressions, Reddit, three million impressions, and the rest coming from Quora.”
ActiveCampaign generates over 50,000 software trials per month
“I can tell you that as a brand ActiveCampaign, you know, does north of 50,000 trials a month.”
Hill: Target $30–$60 CPM for short-form influencer video, $100–$200 for long-form
“What I'd recommend is if you're looking at short form content targeting a CPM of 30 to 60 dollars, if you're going for long form video content, That number can get pushed up quite a bit, a hundred, even 200 dollars CPM for long form content.”
Hill: ActiveCampaign pays 30 to 50 micro and mid-tier influencers
“It's about 30 to 50, and it's a blend between micro and mid-tier.”
Doherty: Automated follow-up emails recover 15% of unbooked Credo leads
“But we send them this email 10 minutes after, automatically, if they haven't converted, this stays about 15%. Of leads. About 50% of people that did not schedule. About 60% do, and then there's another 40%, and we save 15% of that 40%.”
ActiveCampaign generates the most affiliate revenue for Apiway
“Active Campaign because I was a reseller at Active Campaign and I know these tools and in all placement, we provide Active Campaign affiliate link and we have some customers from FitNove. We sell Active Campaign. And MailerLite and Pipedrive because now we are…”
Fletcher: Convertri abandoning Mailchimp for ActiveCampaign over 'bullshit'
“We're so sick of MailChimp. We cannot deal with that bullshit anymore. So we're moving to ActiveCampaign.”
PlusThis Acquires Customers Through Marketing Consultants and Platform Marketplaces
“One is working from, with consultants, marketing automation consultants out there that are working with their clients and they become resellers either on a wholesale model or just a referral, like affiliate referral model. We also try to work directly with the…”
Duke: Mailchimp and ActiveCampaign leave casual bloggers and creators underserved
“And especially for some of the very marketing-heavy tools like ActiveCampaign, like MailChimp, these are designed for folks who are sending out, you know, e-commerce blasts to potentially tens of thousands of users, and that's a very important vertical to hand…”