The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Hill: Podcast guesting requires booking 20-30 niche appearances monthly for ROI
“If you plan on only doing two or three podcasts, just don't even do it. You will not. I have very, very rarely seen ROI. I've not only implemented this at two organizations, but I've also helped hundreds of brands get into this motion. You want to do at least …”
Hill: Exact dates and team engagement drive customer advocacy on LinkedIn
“Number one is to give them an exact day, Number two, to give them an exact scope. So we'd love to know why you came from MailChimp or why you came from Brevo or ConvertKit to active campaign. So specific day, specific scope, and then some amount of reciprocity…”
ActiveCampaign generates over 50,000 software trials per month
“I can tell you that as a brand ActiveCampaign, you know, does north of 50,000 trials a month.”
Hill: Target $30–$60 CPM for short-form influencer video, $100–$200 for long-form
“What I'd recommend is if you're looking at short form content targeting a CPM of 30 to 60 dollars, if you're going for long form video content, That number can get pushed up quite a bit, a hundred, even 200 dollars CPM for long form content.”
ActiveCampaign sees roughly $50 CPMs on LinkedIn thought leader ads
“What I can tell you is that the CPM is pretty efficient on our thought leader ads around 50 dollar CPM.”
ActiveCampaign generates over 300K weekly LinkedIn impressions through employee advocacy
“Our first goal was as a team to have 150,000 views a week, and then 200,250 thousand. And I think we're a little bit north of 300,000 a week. Impressions is what I'm talking about right now.”
HockeyStack tracked $27,000 in monthly ARR to Hill's personal LinkedIn
“Like they did a report last month. They can show 27,000 in direct revenue impacted by Casey's LinkedIn. Just my LinkedIn. Nathan Latka: 27,000 what? Customers? Casey Hill: 27,000 in ARR impacted.”