Arno Belenga

Co-founder & CEO, Breakcold · 1 appearance on the record.

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founderexecutive@ArnaudBelingaCX ↗LinkedIn ↗breakcold.com ↗

Arnaud "Arno" Belinga is the co-founder and CEO of Breakcold, a CRM designed for social selling and multichannel outreach. He built early traction by sharing his SaaS journey publicly on Twitter.

11statements → 8claims → 1claims resolved → 3.82/5average certainty → 1.55/5average debate potential →

1 supported 0 partly supported 0 contradicted 1 not yet assessed 6 not checkable as stated how the 8 claims stand · each chip opens the sources

8 assertions · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Arno argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Belenga: Breakcold generates four custom sales lines per prospect via AI

“We built our own AI models to personalize your sales outreach. So for example if you import CSV with the LinkedIn URL of your prospect and the web, if your prospect has the website URL or LinkedIn URL, we able to generate four different first lines per prospec…”

Arno Belenga May 24, 2022 ▶ 2:09 How he used Twitter to hit $24,000 sales for new SaaS Tool

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Arno Belenga on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Arno Belenga said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Belenga: Doubling Breakcold's prices doubled its conversion rate

“We learned along the way that to, that we had to double the prices. And since we did, we doubled the conversion rate.”

Arno Belenga May 24, 2022 ▶ 3:12 How he used Twitter to hit $24,000 sales for new SaaS Tool

Disclosure

Breakcold abandoned Twitter for cold outreach due to poor conversion quality

“Our target audience was not on Twitter, even though we managed to do a lot of impressions there, and so our acquisition channel right now are called emails and LinkedIn”

Arno Belenga May 24, 2022 ▶ 11:36 How he used Twitter to hit $24,000 sales for new SaaS Tool

Assertion Not checkable as stated

Breakcold achieves a 20% response rate on personalized LinkedIn outreach

“I would say. 20%. 20%.”

Arno Belenga May 24, 2022 ▶ 14:15 How he used Twitter to hit $24,000 sales for new SaaS Tool

Disclosure

Belenga: Breakcold plans to remain bootstrapped despite investor interest

“Obviously we were highly motivated to keep it bootstrapped for now. Many investors come to us and I just had a call like an hour before with a guy who made it to one billion in error in annual recurring revenue. Was crazy. But yeah, I think we can still manage…”

Arno Belenga May 24, 2022 ▶ 15:19 How he used Twitter to hit $24,000 sales for new SaaS Tool

Insight

Belenga: Drop out of university and start building immediately

“Don't stop uni, stop university, and start now.”

Arno Belenga May 24, 2022 ▶ 17:07 How he used Twitter to hit $24,000 sales for new SaaS Tool

Assertion Not checkable as stated

Breakcold acquired its first five customers via Twitter in one week

“Actually I was starting to kind of build my personal brand on Twitter, and so I was building in public because it's a thing in Texas on Twitter, and this is how we got our first five paying customers like one week after realizing the MVP we got our first MRR p…”

Arno Belenga May 24, 2022 ▶ 4:00 How he used Twitter to hit $24,000 sales for new SaaS Tool

Assertion Supported

Belenga: Breakcold generates four custom sales lines per prospect via AI

Arno Belenga May 24, 2022 ▶ 2:09 How he used Twitter to hit $24,000 sales for new SaaS Tool

Assertion Not checkable as stated

Breakcold reached $2,000 in MRR approximately four months after launch

“It's been three months and a half four four months now and we're about to break to 2000 in monthly recurring revenue.”

Arno Belenga May 24, 2022 ▶ 3:30 How he used Twitter to hit $24,000 sales for new SaaS Tool

Assertion Not checkable as stated

Belenga: Breakcold has 53 paying customers

“We have 50, 50 free paying customers.”

Arno Belenga May 24, 2022 ▶ 3:42 How he used Twitter to hit $24,000 sales for new SaaS Tool

Assertion Not publicly verifiable

Arno Belenga grew Twitter following from zero to nearly 7,000

“So I started in mid November. I had zero followers. Now I have almost seven K followers. So yeah. And when we started the SAS, I had probably 1000 followers.”

Arno Belenga May 24, 2022 ▶ 4:35 How he used Twitter to hit $24,000 sales for new SaaS Tool

Assertion Not checkable as stated

Belenga: Breakcold built its MVP in two weeks

“We built the MVP in two weeks, basically.”

Arno Belenga May 24, 2022 ▶ 14:51 How he used Twitter to hit $24,000 sales for new SaaS Tool

Appearances (1)

Episode	Date	Speaking time
How he used Twitter to hit $24,000 sales for new SaaS Tool	May 24, 2022	9m

Arno Belenga

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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