Assertion Not publicly verifiable AI assessment confidence: 80% certainty 4/5 debate potential 1/5

Arno Belenga grew Twitter following from zero to nearly 7,000

Arno Belenga · How he used Twitter to hit $24,000 sales for new SaaS Tool · May 24, 2022 · at 4:35

Break Cold co-founder Arno Belenga describes his Twitter audience growth while building his startup in public.

0:00 / 0:13exact quote · 13.9s
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“So I started in mid November. I had zero followers. Now I have almost seven K followers. So yeah. And when we started the SAS, I had probably 1000 followers.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Arno Belenga

Assertion Not checkable as stated
Belenga: Doubling Breakcold's prices doubled its conversion rate
“We learned along the way that to, that we had to double the prices. And since we did, we doubled the conversion rate.”
Arno Belenga May 24, 2022 ▶ 3:12 How he used Twitter to hit $24,000 sales for new SaaS Tool
Disclosure
Breakcold abandoned Twitter for cold outreach due to poor conversion quality
“Our target audience was not on Twitter, even though we managed to do a lot of impressions there, and so our acquisition channel right now are called emails and LinkedIn”
Arno Belenga May 24, 2022 ▶ 11:36 How he used Twitter to hit $24,000 sales for new SaaS Tool
Assertion Not checkable as stated
Breakcold achieves a 20% response rate on personalized LinkedIn outreach
“I would say. 20%. 20%.”
Arno Belenga May 24, 2022 ▶ 14:15 How he used Twitter to hit $24,000 sales for new SaaS Tool
Disclosure
Belenga: Breakcold plans to remain bootstrapped despite investor interest
“Obviously we were highly motivated to keep it bootstrapped for now. Many investors come to us and I just had a call like an hour before with a guy who made it to one billion in error in annual recurring revenue. Was crazy. But yeah, I think we can still manage…”
Arno Belenga May 24, 2022 ▶ 15:19 How he used Twitter to hit $24,000 sales for new SaaS Tool
Insight
Belenga: Drop out of university and start building immediately
“Don't stop uni, stop university, and start now.”
Arno Belenga May 24, 2022 ▶ 17:07 How he used Twitter to hit $24,000 sales for new SaaS Tool
Assertion Not checkable as stated
Breakcold acquired its first five customers via Twitter in one week
“Actually I was starting to kind of build my personal brand on Twitter, and so I was building in public because it's a thing in Texas on Twitter, and this is how we got our first five paying customers like one week after realizing the MVP we got our first MRR p…”
Arno Belenga May 24, 2022 ▶ 4:00 How he used Twitter to hit $24,000 sales for new SaaS Tool
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