The Ledger
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Belenga: Doubling Breakcold's prices doubled its conversion rate
“We learned along the way that to, that we had to double the prices. And since we did, we doubled the conversion rate.”
Breakcold abandoned Twitter for cold outreach due to poor conversion quality
“Our target audience was not on Twitter, even though we managed to do a lot of impressions there, and so our acquisition channel right now are called emails and LinkedIn”
Belenga: Breakcold plans to remain bootstrapped despite investor interest
“Obviously we were highly motivated to keep it bootstrapped for now. Many investors come to us and I just had a call like an hour before with a guy who made it to one billion in error in annual recurring revenue. Was crazy. But yeah, I think we can still manage…”
Belenga: Drop out of university and start building immediately
“Don't stop uni, stop university, and start now.”
Breakcold acquired its first five customers via Twitter in one week
“Actually I was starting to kind of build my personal brand on Twitter, and so I was building in public because it's a thing in Texas on Twitter, and this is how we got our first five paying customers like one week after realizing the MVP we got our first MRR p…”
Belenga: Breakcold generates four custom sales lines per prospect via AI
“We built our own AI models to personalize your sales outreach. So for example if you import CSV with the LinkedIn URL of your prospect and the web, if your prospect has the website URL or LinkedIn URL, we able to generate four different first lines per prospec…”
Breakcold reached $2,000 in MRR approximately four months after launch
“It's been three months and a half four four months now and we're about to break to 2000 in monthly recurring revenue.”