This episode carries Vladimir Blagojević's own address, with nobody on the show putting
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Vladimir Blagojević, co-founder of FullFunnel.io, explains the expected timeline for generating enterprise inbound pipeline using organic Account-Based Marketing on LinkedIn.
0:00 / 0:11exact quote · 11.8s
720p mp4 · rendered on demand · StarZero watermark
“The third type of results is inbound, you know, requests, and this starts to happen usually. Let's say after two quarters of being consistent, it's not something that happens quickly.”
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Blagojević: Account-based marketing should convert 20% of target accounts
“And usually the idea is that from your target list, you should be able to generate opportunities with at least 20% of your target accounts.”
Vladimir BlagojevićOct 25, 2022▶ 2:31How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year
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“And the best trigger you have is actually people engaging with your content. So people engaging with the content that you're sharing is probably the best trigger.”
Vladimir BlagojevićOct 25, 2022▶ 9:06How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year
Insight
Blagojević: 'Villain posts' challenging industry norms drive strong LinkedIn engagement
“One of the post types, so just to continue this example is the so-called villain post. So where you're kind of like challenging the status quo in the industry, you're positioning yourself as a thought leader because you're like, you're on the mission to help i…”
Vladimir BlagojevićOct 25, 2022▶ 15:23How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year
Insight
Blagojević: Daily LinkedIn content creation should take under 20 minutes
“But it's actually shouldn't take you after some practice longer than 20 minutes to create a good post every day.”
Vladimir BlagojevićOct 25, 2022▶ 16:00How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year
AssertionNot checkable as stated
Blagojević: Engagement-based LinkedIn outreach yields 40% to 80% response rates
“This is just some examples you see, like acceptance rate, a minimum of 60%, some of them Close to 90 and response rate. Yeah. Anywhere from 40 to 80%, which is amazing, which is like, usually if you're just reaching out cold, the numbers are much, much worse.”
Vladimir BlagojevićOct 25, 2022▶ 16:29How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year
Disclosure
FullFunnel.io reached $250K revenue in year one, targets $500K
“So we are an early stage started with two people last year. I did a quarter million. We are going to the half million this year.”
Vladimir BlagojevićOct 25, 2022▶ 2:10How we use LinkedIn to get 61 inbound 5-figure opportunities in the first year
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