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every year anyone Nathan Latka 95Kyle Lovett 11Clate Mask 9Dave Lee 6Dan Faggella 6Jeremy Haynes 5Russell Brunson 4Henry Schuck 4Greg Hickman 4Charles Gaudet 4

Verbatim, from the transcripts: the passages where Keap comes up

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CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18 Jul 9, 2024 · 3 mentions

  • ▶ 0:42 Ammon Curtis Today, uh, what I'd like to talk about is how Keep has used onboarding as a part of what, uh, learning from, from Wes's talk, I would, I would call an integrated PLG approach, and here I'll call it a hybrid, because I didn't have the… 2 times in the scene
  • ▶ 5:50 Ammon Curtis So if we take those two things and kind of put it together, you can see where I would say keep sits.

Keap Acquired CustomerHub For $1-2m in 2011, Founders Bought Back in 2018, Now $500k in ARR Aug 26, 2021 · 23 mentions

  • ▶ 0:07 Kyle Lovett We continued to run the business after the acquisition under the Keep umbrella for a couple of years, and we ended up growing it to around a million and a half in ARR.
  • ▶ 2:00 Nathan Latka You have to remind me, I thought, wasn't Customer Hub acquired by Infusionsoft or Keep, or are you an independent company? 7 times in the scene
  • ▶ 3:59 Kyle Lovett Uh, we're sort of expanding our market reach to step outside of the key ecosystem, which is where we've predominantly been for the past 10 years. 3 times in the scene
  • ▶ 5:40 Kyle Lovett We're pre a million in ARR still, but we're, we're growing, um, we're accelerating pretty quickly now that we've got the new platform out and we're starting to get a little bit more aggressive with our marketing outside of the Keep 4 times in the scene
  • ▶ 7:45 Kyle Lovett Well, um, total deal price, I'm not at liberty to share, but what I can say is that, um, you know, we had a, we had a plan that was a chunk of cash up front, and then we had a, about a, uh, I think it was about a two, two or three year… 3 times in the scene
  • ▶ 12:55 Nathan Latka And it's just you and your, it's just, sorry, it's just you and your brother on the cap table now or is Infusionsoft and keeps, he'll sit on the cap table. 2 times in the scene
  • ▶ 14:34 Nathan Latka I meant to ask you this earlier, when you sold the company to Infusion Shops in 2011, what was the deal price on that?
  • ▶ 16:12 Nathan Latka Guys, customerhub.com founded in 2009, grew to 20,000 dollars a month in revenue, sold to Infusionsoft for between one and two million in 2011. 2 times in the scene

BetterAgency CRM for Insurance Hits $1m ARR, Raises $2m on $15m Valuation Jul 3, 2021 · 6 mentions

  • ▶ 1:19 Will Shaw So I know we talked previously, um, you know, I, I got, I fell into the insurance niche because I was customizing tools like Infusionsoft, HubSpot, Salesforce for the insurance space.
  • ▶ 5:11 Will Shaw So we, uh, we probably could have got away with doing it with two, um, but we ended up getting a, uh, we have about 50% from our lead investor, and the other 50% is divided between insurance-specific, um, strategic investors, and then the…
  • ▶ 9:27 Nathan Latka I remember having Clayton on many years ago, and he told me how, you know, Infusionsoft was, when it was still Infusionsoft, now it's Keep. 4 times in the scene

MyWifiNetworks Turned Down $5.4m All Cash Offer Last Month, Despite Loosing 30% Due to COVID Nov 12, 2020 · 1 mention

  • ▶ 11:45 Kevin Zickerman Our platform, the reason it integrates, or the reason it's so powerful, and it integrates with a lot of third-party tools like HubSpot, FusionSoft.

NthRound Hits $300k ARR Creating Liquidity for Employee Option Grants Oct 11, 2020 · 1 mention

  • ▶ 16:22 Nathan Latka I mean, I remember Clay Mass coming on the show at Infusionsoft saying he had to basically wait till he did the hundred million dollar growth round with Goldman to set an exercise price so that early employees could decide whether they…

PlusThis Does $85k in Profit Every Month Selling Marketing Tools to 3,000 SMB's Sep 30, 2020 · 2 mentions

  • ▶ 2:56 Dave Lee So any, any small business using marketing automation, um, especially Keep, Infusionsoft, Drip, ActiveCampaign, even HubSpot, um, they typically can't do everything they want out of the box, and so we have a library or a toolkit of add-ons…
  • ▶ 8:56 Dave Lee We also try to work directly with the platforms, with HubSpot and FusionSoft, Keep, Entreport, ActiveCampaign and Drip to get into their marketplaces,

1746 Infusionsoft Employee #8 Launches New Venture, Passes $175k in MRR, 2500 SMB Customers May 5, 2020 · 5 mentions

  • ▶ 0:00 Nathan Latka Made some money on exiting or selling his shares when he was early on at Infusionsoft.
  • ▶ 4:02 Dave Lee So Marketo, Infusionsoft, Drift, ActiveCampaign, and others.
  • ▶ 9:43 Dave Lee Uh, with Infusionsoft, with a company called ProBusiness. 3 times in the scene

1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners Dec 4, 2019 · 1 mention

1545 Radius CEO on 3 Pricing Axis, 100 Customers, 150%+ Net Revenue Retention, $100m ARR by 2020? Oct 17, 2019 · 1 mention

  • ▶ 3:48 Nathan Latka So Joel, how might, how might exhaust data or we'll call it sawdust at the sawmill from first data influence the value that customers like Infusionsoft get from Radius?

1517 How $165M ARR DiscoverOrg Sales Operation Works Sep 19, 2019 · 4 mentions

  • ▶ 17:39 Henry Schuck Like, uh, you've done a couple of interviews with Clay at, uh, at Infusionsoft. 4 times in the scene

1440 He's Flat at $25k/mo So He's Making This 1 Big Change Jul 4, 2019 · 1 mention

  • ▶ 3:09 Eric Wolf Um, your companies like HubSpot, Infusionsoft, et cetera, et cetera.

1404 He was fired then went all in, now $30k/mo May 29, 2019 · 1 mention

  • ▶ 12:18 Nathan Latka Infusionsoft plus revenue or a company I've interviewed plus the word revenue or customers.

1356 Early Employee Who Wants to Sell A Few Shares? Plaza Ventures New Model Is What You Need. Apr 11, 2019 · 1 mention

Capitalistbook.com: My SaaS book LIVE today ($6.5m Error) Mar 5, 2019 · 3 mentions

  • ▶ 4:31 Nathan Latka Clayton Mask, the CEO of Infusionsoft, also used a deeper, not wider approach to growing revenue. 3 times in the scene

1246 What the hell does "We revolutionize everything" mean? Dec 22, 2018 · 4 mentions

  • ▶ 14:34 Nathan Latka Yeah, but so is HubSpot, and so is Infusionsoft, and so is a bunch of, they're very visual. 4 times in the scene

1245 He Used These 3 Channels To Hit $50k in MRR in 7 Months Dec 21, 2018 · 1 mention

1243 Infusionsoft North of $100m in ARR, Details of Mars Mission to 5m SMB Customers Dec 19, 2018 · 25 mentions

  • ▶ 0:00 Nathan Latka They've been through quite a journey, significant amount of capital raised. 5 times in the scene
  • ▶ 1:19 Nathan Latka He's the CEO of Infusionsoft, and they're currently on a mission to simplify growth for millions of small businesses worldwide. 12 times in the scene
  • ▶ 13:10 Clate Mask I mean, the reality is we've been working on this for two or three years, but we got to a point last year where we could start to expand the market and bring in customers who are a little less sophisticated and, uh, yet needed the benefits…
  • ▶ 14:46 Clate Mask We've got some more work we got to do, but, um, you know, as the new Infusionsoft gains more and more traction, um,
  • ▶ 18:27 Nathan Latka Guys, there you have it from Clayt, Mask, and FusionSoft. 6 times in the scene

1237 Why He Gave Up $5m Agency for Customer Data SaaS Play Dec 13, 2018 · 1 mention

  • ▶ 14:12 Nathan Latka So on the marketing automation side, you've got the Infusionsofts, the HubSpots, the Marketos of the world.

1220 How He Shields Himself from SMB Churn with 1200 Resellers, $2.3m/mo in Revenue Nov 26, 2018 · 1 mention

  • ▶ 12:01 Nathan Latka But, but I mean, it's, it's interesting, you know, Clay came on with Infusionsoft and said, Nathan, back in 2011, we had eight, nine, 10% monthly churn.

1199 Bootstrapping your way to your first $10k in MRR Nov 5, 2018 · 1 mention

  • ▶ 6:40 Nathan Latka You know, I know a lot of people, Clayton mask, for example, at Infusionsoft back in 2012, their churn was eight or nine percent logo churn per month, and then they started charging a thousand dollar setup fee no matter what, and churn…

1137 David Skok Matrix Partners on Hubspot Pricing Axis, Category Leaders, $100b Softbank Fund Sep 4, 2018 · 1 mention

  • ▶ 17:46 Nathan Latka You know, infusion soft was churning eight percent of, you know, logo churn per month back in the day.

1088 How Ex-Salesforce Leader Launched Video for Salespeople Growing 100% YoY Jul 17, 2018 · 1 mention

  • ▶ 15:11 Nathan Latka Most, most really healthy SaaS, like Infusionsoft, a hundred million dollar AR kind of folks, Qualtrics, they're at like, you know, in negative one oh six percent.

1037 Clate Mask on ICON, Infusionsoft IPO, Exit Strategy May 27, 2018 · 13 mentions

  • ▶ 0:50 Nathan Latka I'm here with the CEO of Infusionsoft, Clayt Mask. 3 times in the scene
  • ▶ 4:34 Clate Mask There was a, you know, during the first decade of Infusionsoft's growth, that was a, that was a great thing to have an annual conference, but as we scale and serve many more small businesses globally, we need to find different ways to do…
  • ▶ 7:32 Nathan Latka And it's on the wall that infusion soft. 3 times in the scene
  • ▶ 13:54 Nathan Latka So to the people that say what's going on in Infusionsoft, they haven't raised in three years and they have no plans to go public. 2 times in the scene
  • ▶ 17:32 Clate Mask You know, the passion that drives me and drives this company. 4 times in the scene

1033 Couple Cashes Out 401k in 2010, Now Doing $15m/Year May 23, 2018 · 1 mention

991 He's Built 400+ Chatbots Making $800k in The Process Apr 11, 2018 · 1 mention

  • ▶ 11:52 Andrew Warner MailChimp is not, just use frickin' MailChimp or Infusionsoft or whatever's out there, right?

860 10% Churn: When SaaS Pricing Gets Attached to Campaign Driven Product Dec 1, 2017 · 2 mentions

  • ▶ 11:19 Nathan Latka Rod, the counter to that is though, and this is a lesson that Clay from Infusionsoft taught us, you can actually use pricing to drive retention. 2 times in the scene

838: SaaS: Conga Passes 9,000 Customers, $77m Raised for Documents, Contract, and Data Management Nov 9, 2017 · 1 mention

  • ▶ 23:25 Nathan Latka Um, I had Infusionsoft on, I had Sumo Logic on, Demandbase, SnapLogic, all of those folks are in the 90 to one hundred and forty million dollar AR rate, and they give me some interesting things that they look for in terms of looking at the…

772: How Grant Cardone, Others Spend $25k To Get 100m Person Social Media Blasts Sep 4, 2017 · 5 mentions

  • ▶ 11:29 Jeremy Haynes However, I came into his business as email marketing manager, hired with the task to train his 25 salespeople on Infusionsoft, which is an email marketing manager and a CRM database solution, because they didn't know how to use it.
  • ▶ 16:11 Jeremy Haynes Let's say they're all hosting click funnels because they all end up going to the same place, which is infusion. 4 times in the scene

725: How This $3.5m Real Estate Guy Jumped into Group Coaching Jul 19, 2017 · 4 mentions

  • ▶ 13:29 Charles Gaudet So if we're going to use Infusionsoft as an example, where most of my clients that just seems to be the platform that they're using, right? 3 times in the scene
  • ▶ 18:47 Charles Gaudet Uh, Infusionsoft.

711: Bootrapping into Silicon Valley Jul 5, 2017 · 6 mentions

  • ▶ 7:07 Dan Faggella Uh, we actually went with infusion all the way through. 6 times in the scene

699: The Fired ConvertKit Co-Founder You've Never Heard Of, Father Made Me Feel "Not Worth Enough" Jun 23, 2017 · 1 mention

  • ▶ 11:25 Dan Gamito Um, when I saw what he was trying to do, I saw him really, he was trying to compete with things like Infusionsoft and MailChimp.

638: Alternative Investment Ideas, His Book Deal Included 10% Royalty, $100k Advance from Entrepreneur Patrick McGinnis Apr 23, 2017 · 1 mention

  • ▶ 25:53 Nathan Latka He breaks down why Infusionsoft did not IPO, how they passed a hundred million in annual occurring revenue and how they raised one hundred twenty five million dollars.

637: Reason Infusionsoft Didn't IPO, Passes $100M ARR, $125M Raised, Helping 45,000 SMB's With Marketing and Sales Automation with CEO Clate Mask Apr 22, 2017 · 13 mentions

  • ▶ 0:59 Nathan Latka I talk with Clayt mask and I've asked him why Infusionsoft did not IPO coming up tomorrow morning.
  • ▶ 1:29 Nathan Latka His passion for small business success stems from his personal experience taking Infusionsoft from a struggling startup to an eight-time Inc. 500 out of 5000, an Inc. 5000 winner. 3 times in the scene
  • ▶ 2:21 Nathan Latka How do you crank through kind of Infusionsoft's darker days and get to where you are now?
  • ▶ 5:46 Nathan Latka So what year was the company founded in? 6 times in the scene
  • ▶ 16:49 Clate Mask In our, in our lead qualification process, because they're not, they're not yet ready for Infusionsoft. 2 times in the scene

EP 636: Bangalore Startup Hits $40k MRR Helping 18 Customers Get Consumer Data Using Social Intelligence with Frrole CEO Amarpreet Kalkat Apr 21, 2017 · 2 mentions

  • ▶ 1:00 Nathan Latka Coming up tomorrow morning, we hear from Clayt Mask, the CEO of Infusionsoft. 2 times in the scene

EP 528: ConvertKit Hits $480k MRR, Helping 10,000 Professional Bloggers Grow Email Lists with CEO Nathan Barry Jan 3, 2017 · 1 mention

  • ▶ 2:22 Nathan Berry Um, so we send their email, you know, uh, stay in touch with their subscribers and you can think of it as like the power of Infusionsoft, but easier to use than MailChimp.

EP 494: PDFFiller $10M+ Revenue, 200k Customers To make Document Signing/Management Easier with CEO Borya Shakhnovich Nov 30, 2016 · 2 mentions

  • ▶ 18:53 Nathan Latka You have to have smart marketing automation, and quite frankly, you try Infusionsoft, it's like holding two, 100 pound dumbbells in each hand. 2 times in the scene

EP 492: $2M Raised, $12k MRR with DocuFirst CEO Randall Nachman Nov 28, 2016 · 1 mention

EP 491: $13M in Funding, Grow.com Hits $300k MRR, Helping 600 Customers w/ Better Dashboards with Rob Nelson CEO Nov 27, 2016 · 1 mention

  • ▶ 9:07 Nathan Latka People, I get, this is coming on my radar so much, because with an Infusionsoft out there, and the guys at, uh, uh, oh crap, there's a bunch of companies out there that are in the tech scene.

EP 490: GoldenKey $3.4M Raised, 1000 Units Sold By Agents Using New Technology with CEO Tommy Sowers Nov 26, 2016 · 2 mentions

  • ▶ 17:55 Nathan Latka You have to have smart marketing automation, and quite frankly, you try Infusionsoft, it's like holding two, 100 pound dumbbells in each hand. 2 times in the scene

EP 484: $7M Raised with StartEngine CEO and CrowdFunding SnapWire CEO Nov 20, 2016 · 1 mention

EP 481: 4400 Flashlights Sold, $79 Price, $23 COGS, 55% Net Margin with TrueGunner CEO Tanner Larsson Nov 17, 2016 · 3 mentions

  • ▶ 11:40 Tanner Larsson So we've just started the migration over from ultra cart back to infusion soft. 3 times in the scene

EP 477: 3,000 Employees, 30+ Years in Business for Medical Care And Peace of Mind with CEO Debbie Johnston Nov 13, 2016 · 1 mention

  • ▶ 1:13 Nathan Latka It's more powerful than Infusionsoft, but it's light as a feather to actually use.

EP 471: He Just Exited, Now Landds $500k Customer for New Content AI Business ComnPlus with CEO Karan Chaudhry Nov 7, 2016 · 1 mention

  • ▶ 1:11 Nathan Latka It's more powerful than Infusionsoft, but as light as a feather to actually use.

EP: 465: 120,000 Customers, About $200k MRR, $10M 2017 ARR Goal with RocketReach.co CEO Amit Shanbhag Nov 1, 2016 · 3 mentions

  • ▶ 1:17 Nathan Latka It's more powerful than Infusionsoft, but as light as a feather to actually use.
  • ▶ 23:12 Nathan Latka You try Infusionsoft, it's like holding two, 100 pound dumbbells in each hand. 2 times in the scene

EP 427: $1m+ Agency to Launch SaaS Product SegMetrics.com with CEO Keith Perhac Sep 24, 2016 · 3 mentions

  • ▶ 2:33 Keith Perhack Segmetrics is a tool we started about a year and some change ago, and we built it because we make, we work mainly in Infusionsoft and other CRMs like that, and it's so freaking hard to get the data we needed to be able to, to prove to our…
  • ▶ 9:46 Keith Perhack So they can conceivably get it out to Infusionsoft.
  • ▶ 12:19 Keith Perhack Um, he, he's another Infusionsoft consultant and has just started about six months ago building up his personal brand, uh, systemly.

EP 423: Nigeria Agency Business $230k 2015, $1M+ 2016, 17 Employees and Growing Fast with Johnson Emmanuel Sep 20, 2016 · 1 mention

  • ▶ 3:59 Johnson Emmanuel Use tools like Infusionsoft or ActiveCampaign and stuff like that to make them happen for your client.

He's Making How Much from Text Message Marketing? EP 288: Chris Brisson Jun 15, 2016 · 1 mention

  • ▶ 17:42 Chris Brisson oh, you know, it was X thousands of dollars, but that metric to us is useless, because it's just a part of what shows in Stripe, and we use Infusionsoft for billing.

EP 325: She Sold Her Busines to Bill Gates Jun 14, 2016 · 4 mentions

  • ▶ 12:12 Beate Chelette Um, on what they're saying, and then you take the things that are applied to you, and that, that, that matter, and you know, and then you start building your own message, and so I went on a, a CRM Infusionsoft, which is the, you know, the,…
  • ▶ 17:59 Beate Chelette Uh, it would be Infusionsoft. 3 times in the scene

$172k in Debt to $2/5m/Year Painting Company with Father of 2, Matt Shoup EP 229 Apr 6, 2016 · 1 mention

The Confident Way to Quit Your Corporate Job with Greg Hickman Mar 3, 2016 · 4 mentions

  • ▶ 14:21 Greg Hickman Um, I had been previously just got certified using Infusionsoft, which is a marketing and sales automation tool. 3 times in the scene
  • ▶ 21:18 Greg Hickman Whereas like, oh, you're stuck doing all of this infusion soft stuff that you hate doing.

Why We Turned Down a $35 Milllion Acquisition Offer With Russell Brunson of ClickFunnels Feb 17, 2016 · 4 mentions

  • ▶ 9:45 Russell Brunson Um, and fusion soft kind of made a soft offer and we, who was a, who was a thirty five million dollar offer from? 4 times in the scene

Genius Way to Stop Selling Your Time For Money with Allison Schaaf of Prepdish.com Jan 30, 2016 · 3 mentions

Would You Sell Your Business to WP Engine for $1m With Troy Dean Jan 27, 2016 · 3 mentions

  • ▶ 16:19 Troy Dean I'd have to say Infusionsoft, you know, because even though, you know, I have a love-hate relationship with it, it's kind of the engine of, of our business. 3 times in the scene
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