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Andrew Warner

Founder & Host, Mixergy · 3 appearances on the record.

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hostfounderauthor@AndrewWarner ↗LinkedIn ↗mixergy.com ↗

Andrew Warner is the founder and host of Mixergy, where he has conducted over 2,000 interviews with startup founders about business building and growth. Earlier in his career, he co-founded the online greeting card company Bradford & Reed and authored the book Stop Asking Questions.

18statements → 4claims → 1claims resolved → 3.83/5average certainty → 1.83/5average debate potential → ≈4.5/5argument clarity, estimated → 12said about them ↓

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

1 prediction · 3 assertions · 3 opinions · 6 insights · 5 disclosures · every statement was checked. The prediction and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Andrew argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Warner: App analytics platform Kochava bootstrapped to over $10M ARR
“This is a 10 plus million dollar a year software company, all bootstrapped, giving analytics to app makers.”
Andrew Warner Apr 11, 2018 ▶ 7:22 991 He's Built 400+ Chatbots Making $800k in The Process

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Andrew Warner on measured tape to publish a rate. This says nothing about how they speak.

Everything Andrew Warner said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Andrew Warner reveals Latka made under $100,000 from the Heyo acquisition
“And you got less than a 100,000 dollars from it.”
Andrew Warner Sep 14, 2016 ▶ 55:54 EP 417 SPECIAL: Warner Interviews Latka: Con Artist or Brilliant Genius?
Opinion
Warner: Chat marketing is today's shift from physical mail to email
“Email is now becoming outdated. We're all shifting to messaging, and I feel like the same opportunity that existed back when we shifted from paper mail to email is happening now in chat.”
Andrew Warner Apr 11, 2018 ▶ 2:56 991 He's Built 400+ Chatbots Making $800k in The Process
Opinion
Warner: Building a subscriber list via chat is easier than email
“You can build an email list now, but it's pretty hard as opposed to building a chat list. People who are going to say, yes, Sign me up. I want to hear from you via chat. That's much easier at this point.”
Andrew Warner Apr 11, 2018 ▶ 6:16 991 He's Built 400+ Chatbots Making $800k in The Process
Prediction Not checkable as stated
Warner: Facebook Messenger website embeds will have an advantage over Intercom
“Here's why I think that's better than Intercom, and I love Intercom, but I think that they're gonna have an advantage over Intercom because of this.”
Andrew Warner Apr 11, 2018 ▶ 18:48 991 He's Built 400+ Chatbots Making $800k in The Process
Insight
Warner: Start as a consultant to get paid for finding software ideas
“If you do it as a consultant, you start to see the problems that people have firsthand, and then who knows, maybe you have just a big consulting company, or maybe you augment it with a little bit of software, and then you have recurring revenue from software. …”
Andrew Warner Apr 11, 2018 ▶ 8:25 991 He's Built 400+ Chatbots Making $800k in The Process
Insight
Warner: Customers will prepay for unbuilt software if the pain is severe
“I think when you find a problem that people have that's a big enough problem, they'll pay you even before the software is built, even before the solution is built, and I think that that's where we're going to see it.”
Andrew Warner Apr 11, 2018 ▶ 10:20 991 He's Built 400+ Chatbots Making $800k in The Process
Opinion
Warner: Building and maintaining chatbots is a viable standalone business
“Just doing, creating bots and maintaining it for people and showing them a real return on investment, that's a strong enough business. I've seen companies really thrive that way.”
Andrew Warner Apr 11, 2018 ▶ 10:28 991 He's Built 400+ Chatbots Making $800k in The Process
Insight
Warner: Elaborate chatbot flowcharts are unmaintainable and impossible to delegate
“People have these, like, elaborate flow charts that are too confusing for them, and they'll never maintain it. Or they'll, worse, they'll be the only ones to maintain it, and then they can't hire people to help build on it. You're right. Keep it really short.”
Andrew Warner Apr 11, 2018 ▶ 13:50 991 He's Built 400+ Chatbots Making $800k in The Process
Insight
Warner: Message chat subscribers daily for 2-3 days, then switch to weekly
“Largely because people find it overwhelming to get too many messages via chat from a company, and so if you're coming in daily, your unsubscribes increase, I've been close to the companies that make software that manages this, they're finding the same things t…”
Andrew Warner Apr 11, 2018 ▶ 17:57 991 He's Built 400+ Chatbots Making $800k in The Process
Insight
Warner: Entrepreneurs resist being led and insist on driving conversations
“Entrepreneurs just don't like to go along with anything that someone else does for them. Anything someone else is leading them towards. They want to feel like they're leading it.”
Andrew Warner Sep 14, 2016 ▶ 1:11:00 EP 417 SPECIAL: Warner Interviews Latka: Con Artist or Brilliant Genius?
Disclosure
Warner: Bot Academy charges $2,000 for courses or done-for-you agencies
“At this point, it's 2000 dollars for each option. So 2000 dollars, we teach you how to do it, we set you up and show you how to do it as a business, tell you how to charge for it, how to demo it, the whole thing. Or if you want us to build it, you pay 2000 dol…”
Andrew Warner Apr 11, 2018 ▶ 4:42 991 He's Built 400+ Chatbots Making $800k in The Process
Assertion Not checkable as stated
Warner: Bot Academy has graduated approximately 400 students to date
“I don't know the exact numbers, but it's somewhere around 400 people.”
Andrew Warner Apr 11, 2018 ▶ 5:17 991 He's Built 400+ Chatbots Making $800k in The Process
Disclosure
Warner: Bot Academy has generated about $800k in revenue
“We're about 800,000 in revenue from right now when we're not sure even where the big money is going to come from.”
Andrew Warner Apr 11, 2018 ▶ 6:29 991 He's Built 400+ Chatbots Making $800k in The Process
Assertion Supported
Warner: App analytics platform Kochava bootstrapped to over $10M ARR
“This is a 10 plus million dollar a year software company, all bootstrapped, giving analytics to app makers.”
Andrew Warner Apr 11, 2018 ▶ 7:22 991 He's Built 400+ Chatbots Making $800k in The Process
Disclosure
Warner: I actually invested in chatbot platform ManyChat
“I use ManyChat. I love them. I actually invested in the company.”
Andrew Warner Apr 11, 2018 ▶ 12:10 991 He's Built 400+ Chatbots Making $800k in The Process
Insight
Warner: Emulate short text messages with friends for chatbot copy
“Don't go long. Keep it short. If you really want to get a sense of how long you should make it or how it should feel, look at your text messages with some of your favorite people.”
Andrew Warner Apr 11, 2018 ▶ 12:26 991 He's Built 400+ Chatbots Making $800k in The Process
Disclosure
Warner: I paid $12,000 to structure Mixergy's email onboarding process
“I hired a company, I paid them 12,000 dollars to help me structure my onboarding process for Mixergy, and it made a huge difference.”
Andrew Warner Apr 11, 2018 ▶ 15:14 991 He's Built 400+ Chatbots Making $800k in The Process
Disclosure
Leadpages paid Andrew Warner roughly $16,000 for a Mixergy podcast ad campaign
“I think it's for all of the interviews that we're doing together for all the ads that we're doing together, something like 16,000 dollars for the ads.”
Andrew Warner Sep 14, 2016 ▶ 44:31 EP 417 SPECIAL: Warner Interviews Latka: Con Artist or Brilliant Genius?

The other half of the tape: Andrew Warner's own voice is left out of every number here. Other people bring the name up 9 times in 5 episodes on Top Founders. 3 statements on the record name them. every mention, with the transcript →

Who brings them up most Nathan Latka 5Aurelien Amaker 4

Statements about Andrew Warner, by other people (3)

Insight
Latka: Interviewers should tee up supporters rather than self-promoting directly
“If I know someone's a big supporter of me, and I'm with them, the last thing I want to do is promote myself when I could tee up a question where I know it's going to be a positive response.”
Nathan Latka Sep 14, 2016 ▶ 1:10:10 EP 417 SPECIAL: Warner Interviews Latka: Con Artist or Brilliant Genius?
Assertion Supported
Latka: Andrew Warner has interviewed over 1,500 startup founders
“Many of you know Andrew from his company Mixergy and where he's interviewed over 1500 entrepreneurs and startup founders such as the founders of Airbnb, Twitch, Groupon, and LinkedIn.”
Nathan Latka Apr 11, 2018 ▶ 0:58 991 He's Built 400+ Chatbots Making $800k in The Process
Assertion Supported
Latka: Andrew Warner started a $30M email marketing company
“He started a thirty million dollar company built on email marketing back when email marketing was just getting started.”
Nathan Latka Apr 11, 2018 ▶ 0:52 991 He's Built 400+ Chatbots Making $800k in The Process

Every mention by year

tap a year for its mentions
002141201620172018201920202021202220232024episodesmentions
011201620172018201920202021202220232024episodes it came up in
0020.541201620172018201920202021202220232024episodesmentions per episode
2024 2 mentions in 1 episode
2021 4 mentions in 1 episode
2020 1 mention in 1 episode
2017 1 mention in 1 episode
2016 1 mention in 1 episode

Appearances (3)

EpisodeDateSpeaking time
How Stack Overflow Secretly Made $65,000,000 on its SaaS Last Year Jul 18, 2024 5m
991 He's Built 400+ Chatbots Making $800k in The Process Apr 11, 2018 13m
EP 417 SPECIAL: Warner Interviews Latka: Con Artist or Brilliant Genius? Sep 14, 2016 25m
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