The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 18 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Andrew Warner reveals Latka made under $100,000 from the Heyo acquisition
“And you got less than a 100,000 dollars from it.”
Warner: Chat marketing is today's shift from physical mail to email
“Email is now becoming outdated. We're all shifting to messaging, and I feel like the same opportunity that existed back when we shifted from paper mail to email is happening now in chat.”
Warner: Building a subscriber list via chat is easier than email
“You can build an email list now, but it's pretty hard as opposed to building a chat list. People who are going to say, yes,
Sign me up.
I want to hear from you via chat.
That's much easier at this point.”
Warner: Facebook Messenger website embeds will have an advantage over Intercom
“Here's why I think that's better than Intercom, and I love Intercom, but I think that they're gonna have an advantage over Intercom because of this.”
Warner: Start as a consultant to get paid for finding software ideas
“If you do it as a consultant, you start to see the problems that people have firsthand, and then who knows, maybe you have just a big consulting company, or maybe you augment it with a little bit of software, and then you have recurring revenue from software. …”
Warner: Customers will prepay for unbuilt software if the pain is severe
“I think when you find a problem that people have that's a big enough problem, they'll pay you even before the software is built, even before the solution is built, and I think that that's where we're going to see it.”
Warner: Building and maintaining chatbots is a viable standalone business
“Just doing, creating bots and maintaining it for people and showing them a real return on investment, that's a strong enough business. I've seen companies really thrive that way.”
Warner: Elaborate chatbot flowcharts are unmaintainable and impossible to delegate
“People have these, like, elaborate flow charts that are too confusing for them, and they'll never maintain it. Or they'll, worse, they'll be the only ones to maintain it, and then they can't hire people to help build on it. You're right. Keep it really short.”
Warner: Message chat subscribers daily for 2-3 days, then switch to weekly
“Largely because people find it overwhelming to get too many messages via chat from a company, and so if you're coming in daily, your unsubscribes increase, I've been close to the companies that make software that manages this, they're finding the same things t…”
Warner: Entrepreneurs resist being led and insist on driving conversations
“Entrepreneurs just don't like to go along with anything that someone else does for them. Anything someone else is leading them towards. They want to feel like they're leading it.”
Warner: Bot Academy charges $2,000 for courses or done-for-you agencies
“At this point, it's 2000 dollars for each option. So 2000 dollars, we teach you how to do it, we set you up and show you how to do it as a business, tell you how to charge for it, how to demo it, the whole thing. Or if you want us to build it, you pay 2000 dol…”
Warner: Bot Academy has graduated approximately 400 students to date
“I don't know the exact numbers, but it's somewhere around 400 people.”
Warner: Bot Academy has generated about $800k in revenue
“We're about 800,000 in revenue from right now when we're not sure even where the big money is going to come from.”
Warner: App analytics platform Kochava bootstrapped to over $10M ARR
“This is a 10 plus million dollar a year software company, all bootstrapped, giving analytics to app makers.”
Warner: I actually invested in chatbot platform ManyChat
“I use ManyChat. I love them. I actually invested in the company.”
Warner: Emulate short text messages with friends for chatbot copy
“Don't go long. Keep it short. If you really want to get a sense of how long you should make it or how it should feel, look at your text messages with some of your favorite people.”